Barak Libai from the  Interdisciplinary Center (IDC), Herzliya (ISR) presented his work in progress titled “The Role of Popularity in New Product Growth”. In their work the authors challenge our current understanding on the diffusion of innovation by providing first evidence how product popularity is fundamentally related to growth patterns. We cordially thank Barak for his visit in Vienna and for sharing his knowledge with us.    

Check out the<link marketing international research-seminar-series> agenda to find out more about the Research Seminar Series and our upcoming speakers.