Vorlesen

Crash Course in Growth Hacking

12. April 2019

Growth marketer Alper Kurt (The Ventury) introduced students of the MSc Marketing to the concept of growth hacking, a combination of creative (digital) marketing, data analytics, and software engineering and automatization. In his two hour introduction, Alper gave an overview of latest tools and techniques that allow for rapid experimentation across marketing channels to identify the most effective and efficient ways to grow any business.

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