Students majoring in International Business Administration (BaWiSo-19) can choose the program Cross-Functional Management (CFM) instead of two specializations. CFM comprises courses worth 40 ECTS credits (17 credit hours).

CFM is jointly offered by various WU departments and consists of three core fields: Financial Management, Marketing Management and Strategic Management & Strategic Leadership. The program thus enables students to specialize in a number of central functional areas of business. Students complete two courses in each field and can then choose a research seminar in one of the core fields. In addition, students choose one elective course from a wide variety of topics. When starting the program, students have to complete the workshop Working in Diverse Teams.

The entire program is taught in English and incoming exchange students participate in almost every course. CFM focuses on intercultural learning and students often work in culturally diverse teams. This provides networking opportunities between WU students and international incoming students.