This page is intended to give some hints about interesting literature. Books included are publications of faculty members, (former) doctoral students or simply books we think that are worth to look at.
Current recommendation:
Josef Mazanec, Karl Wöber: Analysing International City Tourism, Springer 2009
From the blurb:
In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors' first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advaned research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. Howeber, there is still a shortage of literature demonstrating th "how-to" of realising these analytical ambitions and the appropriate learning-by-doing support. This follow-up text to the 1997 book, entitled "Analysing International City Tourism" to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.
Contents:
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City Tourism Management and Trends |
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The Management of City Tourism in Europe |
K. W. Wöber, D. Fesenmaier |
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European City Tourism Statistics |
J. Ostertag, K. W. Wöber |
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Assessing the Significance of City Tourism in Europe |
U. Bauernfeind, I. Arsal, F. Aubke, K.W. Wöber |
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Seasonality in City Tourism: Concepts and Measurements |
V. Croce, K. W. Wöber |
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Monitoring Demand and Competition |
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Managing the Heterogeneity of City Tourists |
J. A. Mazanec, A. H. Zins |
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Information Needs of City Travellers |
C. Költringer, K. W. Wöber |
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Different Tourists - Different Perceptions of Different Cities |
S. Dolnicar, T. Huybers |
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A Guest Mix Approach to Analysing City Tourism Competition |
C. Buchta, J. A. Mazanec |
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Cities to Play: Outlining Competitive Profiles for EUropean Cities |
V. Minghetti, F. Montaguti |
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European Tourist Cities in Connotative Google Space |
J. A. Mazanec |
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Tourists' Assessment of Typical City Offerings |
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Visitor Activities and Inner-City Tourist Mobility: The Case of Heidelberg |
T. Freytag |
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Perceived Authenticity and the Museum Experience |
C. Krösbacher, J. A. Mazanec |
The book is available at the institute's library. For more information see the publisher's website.