Research Questions

Inter­di­sci­pli­nary rese­arch approach and rese­arch ques­tions

Due to these charac­te­ris­tics, the topic of busi­ness model inno­va­tion calls for an inter­di­sci­pli­nary rese­arch approach that inte­grates the fields of stra­tegic manage­ment, inno­va­tion, manage­ment control, orga­niza­tion, and corpo­rate gover­nance. Our rese­arch program addresses the follo­wing rese­arch ques­tions:

  • What are ante­ce­dents and conse­quences of busi­ness model inno­va­tion both on the indus­try- and firm-­level and across the diffe­rent sectors?

  • What manage­ment control mecha­nisms faci­li­tate busi­ness model inno­va­tions and how do busi­ness model inno­va­tions corre­spond with specific manage­ment control mecha­nisms and control packages?

  • Which new orga­niza­t­ional forms faci­li­tate busi­ness model inno­va­tions and how do busi­ness model inno­va­tions induce new orga­niza­t­ional forms?

  • How do inter-­firm colla­bo­ra­tions faci­li­tate busi­ness model inno­va­tions and how are certain types of inter-­firm colla­bo­ra­tions asso­ciated with busi­ness model inno­va­tions?

  • What are critical success factors of busi­ness model inno­va­tions that use sources of inno­va­tion outside of firm boun­da­ries?

  • What busi­ness model inno­va­tions are needed to inte­grate prin­ci­ples of sustaina­bi­lity, respon­si­bi­lity and accoun­ta­bi­lity towards various stake­hol­ders in corpo­rate prac­tices, stra­te­gies, and cultures?

With respect to the latter rese­arch ques­tion, the Depart­ment of Stra­tegy and Inno­va­tion at WU Vienna is a key partner within the multis­ta­ke­holder initia­tive G.O.L.DE.N. for Sustaina­bi­lity http://golden­for­sustaina­bi­lity.com/ toge­ther with Bocconi Univer­sity, The Harvard Kennedy School of Govern­ment and EABIS as well as leading compa­nies (e.g. Micro­soft). The director of GOLDEN, Professor Maurizio Zollo, is Distin­gu­ished Professor of Stra­tegic Manage­ment and Sustaina­bi­lity at the Depart­ment of Stra­tegic Manage­ment and Inno­va­tion at WU Vienna and cont­ri­butes to the depart­ment’s rese­arch program on busi­ness model inno­va­tion.