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Web-metrics and performance indicator systems for performance measurement of XING web-services.

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XING is one of the leading online social networks for professionals in Germany, Austria and Swizerland. A great variety of companies in these countries are using XING for employer branding. In this regard, different companies are interested in measuring and analyzing their activities on XING. Therefore the aim of this Master/Bachelor thesis is to present and to describe different metrics and performance measurement systems which can be applied by companies to evalute their activities on XING.