Specialization "International Business Communication"

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.

We are happy to announce that our Department will start offering an exciting new specialization in WS20/21!

What are the main topics of SIBC?

What interests, strengths, and capabilities should applicants have?

What career prospects do graduates of SIBC have?


In five courses (all held in a PI format), you will learn about a wide range of aspects of international business communication:

Key Concepts

Internal Business Communication

External Business Communication

Intercultural Business Communication


Organizational aspects

This specialization will accept 30 students each semester; general eligibility criteria are the same as for any other SBWL or specialization.

In a first step, students wishing to apply for "International Business Communication" have to sign up for the course "Access to Specialization: International Business Communication"; exact dates for SS21 will be published in time. Places will generally be assigned on a first-come, first-served basis, with up to 15 slots reserved for students who were awarded a grade of 1 (Very Good) on the CBK course "introduction to Business Communication" (note: EBC1 grades are not relevant here). The remaining slots will be assigned on a first-come, first-served basis regardless of whether the applicant attended the CBK course or not until 28 slots have been filled. The final 2 spaces will be set aside for students at an advanced stage of their studies.

NOTE: Of ALL students signing up for "Access to Specialization: International Business Communication", only 30 will be accepted based on the criteria outlined above.


All students accepted into the Specialization will have to pass the Key Concepts class to be able to then take the other classes in any order. However, we do recommend saving the Skills class for last, since this will – to some extent – build on the other courses.

In WS20/21, the modules of Key Concepts, Internal Business Communication, and External Business Communication will be offered. As of SS21, all 5 modules will be offered every semester. Please note the following clarification for the first year (20/21) of the Specialization:

In both WS20 & SS21, students are very strongly encouraged to attend Courses 2 & 3 in the same semester they pass Key Concepts, then do 4 & 5 in the following semester. In other words, students starting in WS20 should do "Key Concepts", "Internal Business Communication" & "External Business Communication" in WS20, and then attend "Intercultural Business Communication" and "Skills" in SS21. By the same token, students starting in SS21 should do "Key Concepts", "Internal Business Communication" & "External Business Communication" in SS21, and then attend "Intercultural Business Communication" and "Skills" in WS21.

As we are still in the process of starting the Specialization and planning is still very complex under current conditions, we cannot GUARANTEE slots in Courses 2 & 3 unless you attend those courses as described above; we will, of course, do our best to accommodate unique circumstances where absolutely necessary.

For the time being, please direct any questions you may still have after carefully reading all the information provided here to the Head of the English Institute, Axel Beer (beer@wu.ac.at).