Axel Beer
ao.Univ.Prof. Mag. Dr.rer.soc.oec. Axel Beer
Associate Professor
Go to eVVZ for Prof. Beer's current lectures.
About
Axel Beer (born in Vienna in 1969) received his Magister and Doctoral degrees in 1991 and 1995, respectively, both from the Vienna University of Economics and Business Administration. He also dabbled in a few other academic fields (such as translation and law), but has stayed true to his alma mater. He has always focused on the U. S. and American English in general, and claims to be the Department's resident Disney expert in particular (as evidenced, for example, by his doctoral dissertation on Corporate Communication and Corporate Language at Walt Disney World).In addition to his own teaching - including, among other things, EBCIII, a long-running lecture on Life in Britain and the U.S., together with Dr. Herles (who is responsible for the British part), and various communication courses at a master's level, Dr. Beer is also the Academic Director for Languages at the Department of Foreign Language Business Communication as well as Head of the Institute for English Business Communication.
Research Interests
Axel Beer's main research areas include corporate communication, corporate language, digital communication, U.S. studies, and Disney (see above). He is also the academic advisor for the WU's exchange programs with the University of Wisconsin - Madison as well as the University of Miami and Boston College.
Buch, Monographie
| 2004 | Beer, A. 2004. The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context. Wien, Peter Lang Mehr erfahren |
| 1998 | Beer, Alexander, Herles, Martin. 1998. Vienna - The Economic Hub Linking East and West. An Investor's Guide to the Most Important Legal and Economic Regulations. Vienna Business Agency: Vienna Mehr erfahren |
| 1996 | Beer, Alexander. 1996. Corporate Communication and Corporate Language - Illustrated by the Example of Walt Disney World. Wien: Service Fachverlag Mehr erfahren |
Originalbeitrag in Fachzeitschrift
| 1998 | Herles, Martin (with Beer, Alexander). 1998. Das Testen von Sprachkompetenz anhand von Übersetzungen - eine Rechtfertigung. ÖDaF Mitteilungen 2/1998, Österreichischer Verband für Deutsch als Fremdsprache/Zweitsprache, Vienna, 21-26 Mehr erfahren |
| 1998 | Zeilinger, Romana (with Herles, Martin, Beer, Alexander). 1998. There is life outside our university!. ELT News, nb. 36 (June 1998), 40-46 Mehr erfahren |
Originalbeitrag in Buch (Sammelwerk)
| 2017 | Beer, Alexander. 2017. From business letters to e-mail and mobile communication. In: Handbook of Business Communication, Hrsg. Gerlinde Mautner, Franz Rainer, 153-173. Boston/Berlin: De Gruyter Mouton. Mehr erfahren |
| 1998 | Beer, Alexander. 1998. The Concept of Corporate Language and Its Impact on Business Performance. In: Rainer, Franz, Stegu, Martin (Hrsg.): Wirtschaftssprache. Anglistische, germanistische, romanistische und slawistische Beiträge. Festschrift für Peter Schifko, Peter Lang, Frankfurt/Main Mehr erfahren |
Beitrag in Proceedingsband
| 1999 | Herles, Martin, Beer, Alexander. 1999. Article-based teaching and testing. Proceedings of the 11th BESIG International Conference, Budapest, Hungary Mehr erfahren |
Vortrag auf wiss. Veranstaltung (begutachtet; z.B. Konferenz, Tagung)
| 2021 | Beer, Alexander. 2021. Choose your words wisely. ABC Regional Conference, Vienna/Online, Austria, 27.08. Mehr erfahren |
| 2017 | Beer, Alexander. 2017. A Look at Local Adaptations of Movie Titles and Related Issues. ABC Annual Conference, Dun Leoghaire, Irland, 18.10-21.10. Mehr erfahren |
| 2016 | Beer, Alexander. 2016. This is a Mickey Mouse paper - is that a good or a bad thing? ABC EMEA Conference, Cape Town, South Africa, 06.01-08.01. Mehr erfahren |
| 2014 | Beer, Alexander. 2014. The Inevitability of Electronic Business Communication and the Resulting Demise of Proper Language -- Fact or Fiction? ABC SE Conference, Orlando, FL, United States/USA, 27.03 - 29.03. Mehr erfahren |
| 2010 | Beer, Alexander, Obenaus, Wolfgang, Kast, Judith. 2010. The woes and wonders of creating an international business dictionary. ABC Annual Conference, Chicago, IL, United States/USA, 27.10 - 30.10. Mehr erfahren |
| 2007 | Obenaus, Wolfgang, Beer, Alexander. 2007. Teaching English Business Communication at the Vienna University of Economics and Business Administration: The Impact of the Bologna Process. 9. Jahreskonferenz von ABC Europe mit dem Generalthema 'Communication: Spanning Cultures, Change and Challenges, Istanbul, Türkei, 23.5.-26.5.2007. Mehr erfahren |
| 2006 | Beer, Alexander, Obenaus, Wolfgang. 2006. The pitfalls of sloppy e-mail management. ABC Annual Conference, San Antonio, Vereinigte Staaten/USA, 25.10.-28.10.2006. Mehr erfahren |
| 2005 | Beer, A. 2005. Is there room for pop culture in business English?. 39th IATEFL International Annual Conference, Cardiff, Großbritannien (5.4. - 9.4.2005) Mehr erfahren |
| 2005 | Beer, A. 2005. Using cartoons to teach basic finance and economics. BESIG Annual Conference, Monaco (10.11. - 13.11.2005) Mehr erfahren |
| 2004 | Obenaus, Wolfgang/Beer, Alexander. 2004. "E-mail - A Business Application in Its Own Right". Vortrag im Rahmen der 69.Jahreskonferenz von ABC (The Association for Business Communication) mit dem Grundthema 'Exploring the Impact of Technology on Business Communication Practice and Pedagogy'. Cambridge, Massachusetts, U.S.A., October 27-30 Mehr erfahren |
| 2003 | Obenaus, Wolfgang, Beer, Axel. 2003. The Perceived Impact of E-mail on Business Processes and the Relevance of Correct English. Vortrag im Rahmen der 68. Jahreskonferenz von ABC (The Association for Business Communication) mit dem Generalthema: Communication and Ethics: Challenges for Research, Teaching and Training. Albuquerque, New Mexico, U.S.A., October 22 - 25, 2003 Mehr erfahren |
| 2002 | Beer, Alexander, Herles, Martin. 2002. Combining Content and Culture in Teaching Business English. TEA Workshop English Across The Curriculum, Wien, 1-5 Juli Mehr erfahren |
| 2001 | Beer, Alexander, Herles, Martin. 2001. No SECs please, we're European linking puns and pundits. Vienna Exchange International TEA Conference, Wien, 28.-30. September Mehr erfahren |
| 2000 | Beer, Alexander, Herles, Martin. 2000. 'No SECs please, we're European-linking puns and pundits'. 13th BESIG International Conference, München, 13-15 November Mehr erfahren |
| 2000 | Beer, Alexander, Herles, Martin. 2000. 'What means this?' and other howlers revisited. 34th IATEFL International Conference in Dublin, Ireland, 27-31 March Mehr erfahren |
| 1998 | Beer, Alexander, Herles, Martin. 1998. Article-based teaching and testing. 11th BESIG International Conference, Budapest, Hungary, 13-15 November Mehr erfahren |
| 1998 | Beer, Alexander, Herles, Martin. 1998. Translations in tests - A means to an end. Joint TEA/IATEFL TEASIG/ ÖDAF International Symposium 'Exploring TEA (Testing - Evaluation - Assessment) in the Language Classroom', Vienna, 25-28 March Mehr erfahren |
Skriptum/Beitrag zu Skriptum
| 2018 | Herles, Martin, Beer, Alexander, Jacobeit, Barbara, Gasser, Werner, Raab, Michael. 2018. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Newly revised edition. Wien: Management Book Service. Mehr erfahren |
| 2018 | Herles, Martin, Beer, Alexander. 2018. Life in Britain and the U.S. 19th edition . Wien: Management Book Service. Mehr erfahren |
| 2017 | Herles, Martin, Beer, Alexander, Gasser, Werner, Raab, Michael, Jacobeit, Barbara. 2017. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Revised edition . Wien: MBS. Mehr erfahren |
| 2017 | Herles, Martin, Beer, Alexander. 2017. Life in Britain and the U.S., 18th edition. Vienna: Management Book Service. Mehr erfahren |
| 2016 | Beer, Alexander, Gasser, Werner, Herles, Martin, Jacobeit, Barbara, Raab, Michael. 2016. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Revised edition Wien: MBS. Mehr erfahren |
| 2015 | Herles, Martin, Beer, Alexander. 2015. Life in Britain and the U.S. 17th edition. Wien: MBS. Mehr erfahren |
| 2013 | Beer, Alexander, Herles, Martin. 2013. Life in Britain and the US. 16. Auflage Wien: MBS. Mehr erfahren |
| 2012 | Beer, Alexander, Herles, Martin. 2012. Life in Britain and the US. 15. Auflage Wien: MBS. Mehr erfahren |
| 2010 | Beer, Alexander, Herles, Martin. 2010. Life in Britain and the US. 14.Auflage Wien: MBS. Mehr erfahren |
| 2010 | Beer, Alexander, Gasser, Werner, Herles, Martin, Jacobeit, Barbara, Raab, Michael. 2010. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Wien: MBS. Mehr erfahren |
| 2009 | Beer, Alexander, Herles, Martin. 2009. Life in Britain and the U.S. 13.Auflage Wien: MBS. Mehr erfahren |
| 2006 | Herles, Martin, Beer, Alexander. 2006. Life in Britain and the U.S. 11. aktualisierte Auflage . MBS Verlag, Wien. Wien: MBS. Mehr erfahren |
| 2005 | Beer, A., Herles, M. 2005. Life in Britain and the U.S. 10. aktualisierte Auflage, MBS Verlag, Wien Mehr erfahren |
| 2004 | Beer, Alexander, Herles, Martin. 2004. Life in Britain and the U.S. 9. aktualisierte Auflage, Wien, MBS Mehr erfahren |
| 2003 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2003. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Volume 3 (Scriptum accompanying a series of lectures at the Vienna University of Economics and Business Administration), Management Book Service, Wien Mehr erfahren |
| 2002 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2002. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Begleitmaterial zur Vorbereitung auf die schriftliche 2. Diplomprüfung aus Wirtschaftsenglisch, 7. Auflage, Management Book Service, Wien Mehr erfahren |
| 2002 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2002. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Volume 2, Begleitmaterial zur Vorbereitung auf die schriftliche 2. Diplomprüfung aus Wirtschaftsenglisch, 4. Auflage, Management Book Service, Wien Mehr erfahren |
| 2001 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2001. Business English Sample Second Diploma Exams. Volume 2, 3. Aufl., MBS Wien Mehr erfahren |
| 2001 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2001. Business English Sample Second Diploma Exams. 5. aktualisierte Aufl., MBS Wien Mehr erfahren |
| 2001 | Beer, Alexander, Herles, Martin. 2001. Life in Britain and the U.S. 8. aktualisierte Auflage, MBS Wien Mehr erfahren |
| 2000 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2000. Business English Sample 2nd Diploma Exams with Solutions and Useful Hints. 5. Auflage, MBS, August Mehr erfahren |
| 2000 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 2000. Business English Sample 2nd Diploma Exams with Solutions and Useful Hints. Vol. 2, 2. Auflage, MBS, August Mehr erfahren |
| 2000 | Beer, Alexander, Herles, Martin. 2000. Life in Britain and the U.S. 7. upgedatete Auflage, MBS, September Mehr erfahren |
| 1999 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 1999. Business English Part II Studies. Terminology, Legal English, Grammar. (Skriptum accompanying a series of lectures at the Vienna University of Economics and Business Administration.), 4th ed. Wien: Management Book Service Mehr erfahren |
| 1999 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 1999. Business English Sample Second Diploma Exams. Volume 2, 1st ed., Wien: Management Book Service Mehr erfahren |
| 1999 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 1999. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Skriptum accompanying a series of lectures at the Vienna University of Economics and Business Administration, 4th ed., Wien: Management Book Service Mehr erfahren |
| 1999 | Beer, Alexander, Herles, Martin. 1999. Life in Britain and the U.S. (Skriptum (published lecture notes) accompanying a series of lectures at the Vienna University of Economics and Business Administration.) 6th ed. Wien: Management Book Service Mehr erfahren |
| 1996 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 1996. Business English Part II Studies. Terminology, Legal English, Grammar. Skriptum accompanying a series of lectures at the Vienna University of Economics and Business Administration. Wien: Management Book Service Mehr erfahren |
| 1996 | Beer, Alexander, Herles, Martin, Weidacher, Josef. 1996. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Skriptum accompanying a series of lectures at the Vienna University of Economics and Business Administration, Wien: Management Book Service Mehr erfahren |
| 1995 | Beer, Alexander, Herles, Martin. 1995. Life in Britain and the U.S. (Skriptum [published lecture notes] accompanying a series of lectures at the Vienna University of Economics and Business Administration.) Wien: Management Book Service Mehr erfahren |
Habilitation
| 2003 | Beer, A. 2003. The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context. Habilitation, Wirtschaftsuniversität Wien Mehr erfahren |
Dissertation
| 1995 | Beer, A. 1995. Corporate Communication and Corporate Language - Illustrated by the Example of Walt Disney World. Dissertation, Wirtschaftsuniversität Wien Mehr erfahren |
Diplomarbeit
| 1991 | Beer, A. 1991. Militärmetaphorik in der englischen Wirtschaftssprache / Military metaphors in business English. Wirtschaftsuniv., Wien Mehr erfahren |