Directory of Classes

Path: VVZ SoSe 2024 > List of classes by Academic Institutes and Departments

Marketing

No.	Type(s)		Instructor(s), Class Title
4001	LVP		KASTNER M.: Marketing
4002	LVP		KASTNER M.: Marketing
4035	PI		CERHA C. · ZNIVA R.: Consumer Behavior Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course V - Retailing and Marketing
4036	PI		REUTTERER T. · ABOU NABOUT N.: Digital Marketing Specialization in Business Administration Course I (Basic Course) - Digital Marketing
4048	PI		SIMBRUNNER P.: Applications in International Marketing Management "A" Specialization in Business Administration Course II - International Marketing Management
4053	PI		DÜNDAR U.: Marketing Analytics Specialization in Business Administration Course II - Digital Marketing
4056	FS		KLAUSEGGER C. · PALCU J.: Marketing Consulting Project B Specialization in Business Administration Course V - Marketing
4060	PI		WLÖMERT N.: Retail Marketing Management Specialization in Business Administration Course I (Basic Course) - Retailing and Marketing
4068	PI		MAKRI A.: Global Marketing Research Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - International Marketing Management
4071		RE	CERHA C. · WLÖMERT N.: Marketing Expert Discussion
4085	PI		IVANIS M.: Applications in International Marketing Management "B" Specialization in Business Administration Course II - International Marketing Management
4110	PI		PRICE J. · KOLLER MO.: Research Methods in Marketing Specialization in Business Administration Course III - Marketing and Consumer Research
4164	FS		RUCKELSHAUSEN S. · PRICE J.: Marketing and Consumer Research Project Specialization in Business Administration Course IV - Marketing and Consumer Research
4168	FS		REUTTERER T.: Research Seminar in Marketing and Customer Analytics
4208	PI		SHARMA K.: Global Marketing Communication Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4210	PI		LEMANSKI M.: Developing an Idea into a Thesis Outline Specialization in Business Administration Course V - Human Resource Management
4256	PI		STÖTTINGER B.: Foundations in International Marketing Management Specialization in Business Administration Course I (Basic Course) - International Marketing Management
4271	PI		VILLANUEVA-WEINZIERL G.: Standards of Academic Writing and Citation
4278	PI		LÜDICKE M.: Global Branding Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - International Marketing Management
4291	FS		PRICE J. · RUCKELSHAUSEN S.: Marketing and Consumer Research Project Specialization in Business Administration Course IV - Marketing and Consumer Research
4302	PI		RYCHLY-RESETAR N.: Standards of Academic Writing and Citation
4303	PI		PENZ E. · HEILBRUNNER M.: Global Business Planning "A" Specialization in Business Administration Course V - International Marketing Management
4311	PI		CERHA C.: Retail Marketing Consulting Project Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4330	PI		RUCKELSHAUSEN S. · PRICE J.: Consumer Psychology and Behavior Specialization in Business Administration Course I (Basic Course) - Marketing and Consumer Research
4370	PI		FREUDENREICH T.: International Marketing in Asia Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - International Marketing Management
4380	PI		KERNTHALER M.: Global B-2-B Marketing Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4432	PI		AWANIS S.: Marketing in Emerging Markets Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4500	PI		MASSATTI R.: Future Trends in International Business Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - International Marketing Management
4509	FS		SCHREIER M. · ABOU NABOUT N.: Marketing Research Seminar
4528	PI		KAISER U. · KOHLER T.: Business Modelling & Innovation A
4531	PI		KOLLER MO. · BAS B. · RUCKELSHAUSEN S.: Consumer Psychology A
4532	PI		CERHA C. · LINSBICHLER J.: Retailing & Sales A
4538	PI		REUTTERER T. · KULUMBEG A. · STROMBERG M.: Customer Value Management A
4547	PI		KRIECHBAUMER E.: Personal Values and Organizational Culture
4560	PI		PENZ E. · HEILBRUNNER M.: Global Business Planning "B" Specialization in Business Administration Course V - International Marketing Management
4566	PI		BRAND MA. · BERGMEIER O.: Marketing Research Methods Specialization in Business Administration Course III - Marketing
4567	PI		BRAND MA. · BERGMEIER O.: Marketing Research Methods Specialization in Business Administration Course III - Marketing
4571	FS		FRÜHWIRTH-SCHNATTER S. · REUTTERER T.: New Perspectives in Business and Econometrics
4577	FS		SCHARITZER D. · KASTNER M.: Marketing Consulting Project A Specialization in Business Administration Course V - Marketing
4578	PI		KLAUSEGGER C. · SCHARITZER D.: Marketing Across Industries Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4579	FS		KAISER U. · MAIER LU.: Marketing Consulting Project C Specialization in Business Administration Course V - Marketing
4581	PI		KLAUSEGGER C.: Product Management I: Marketing Planning Specialization in Business Administration Course I (Basic Course) - Marketing
4582	PI		SCHARITZER D.: Product Management II: Marketing-Mix Specialization in Business Administration Course II - Marketing
4585	AG		REUTTERER T.: Marketing and Data Science
4639	PI		CERHA C. · LINSBICHLER J.: Retailing & Sales B
4640	PI		KOLLER MO. · BAS B. · RUCKELSHAUSEN S.: Consumer Psychology B
4641	PI		REUTTERER T. · KULUMBEG A. · STROMBERG M.: Customer Value Management B
4642	PI		KOLLER MO. · MARCKHGOTT E.: Marketing 360 Degrees A
4643	FS		REUTTERER T. · GÜNTÜRKÜN B.: Marketing Study Project A
4644	FS		KAISER U. · ABOU NABOUT N.: Marketing Study Project B
4649	PI		KOPPEL A.: Global Media Marketing Specialization in Business Administration Course III - International Marketing Management Specialization in Business Administration Course IV - International Marketing Management
4696	PI		GLÜCK T.: Leadership Communication Skills
4717	PI		EICHINGER IS.: Standards of Academic Writing and Citation
4765	PI		KOLLER MO. · MARCKHGOTT E.: Marketing Insights Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
4774		ET	WINKLER DA.: Access to Specialization in Business Administration: Retailing and Marketing
4787		ET	STÖTTINGER B.: Access to Specialization: International Marketing Management
4788		ET	SCHARITZER D.: Access to Specialization in Business Administration: Marketing
4816	PI		LETTL C. · DELPERO A. · SPERBER S.: Vienna Innovation Program
4926		ET	SCHRÖDER N.: Access to Specialization: Digital Marketing
4933	PI		BAS B.: Consumer Touchpoint Management Specialization in Business Administration Course II - Marketing and Consumer Research
4934	FS		KAMLEITNER B. · KOLLER MO.: docs@work - Doctoral Thesis Presentations: Marketing and Consumer Research
4949	PI		PHIELER U. · DÜNDAR U.: Marketing Analytics Specialization in Business Administration Course II - Digital Marketing
4963	PI		MILD A.: Applications of Data Science Specialization in Business Administration Course IV - Data Science
5035	PI		PHIELER U.: Influencer Marketing Campaign Management Specialization in Business Administration Course III - Digital Marketing
5039	PI		YUDAEVA D.: Retail Marketing Analytics Specialization in Business Administration Course II - Retailing and Marketing
5087	PI		KOLLER MO.: Standards of Academic Writing and Citation
5088	PI		KAISER U. · KOHLER T.: Business Modelling & Innovation B
5116	PI		DAN D.: Online Content Analysis Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
5372	PI		LEMANSKI M.: Marketing Strategies for China
5398	PI		LÜDICKE M.: Advanced Qualitative Methods
5459	PI		LEMANSKI M.: Sustainable Tourism
5483	PI		LATINOVIC Z.: Personal Selling and Sales Management in the Global Context Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
5503	PI		NINDL F.: Marketing & Sales for the Future Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course V - Retailing and Marketing
5533	PI		GÜNTÜRKÜN B.: Negotiation and Conflict Management
5560		ET	KOLLER MO. · SPICKO G.: Access to Specialization: Marketing and Consumer Research
5563	PI		PRICE J. · KOLLER MO.: Research Methods in Marketing Specialization in Business Administration Course III - Marketing and Consumer Research
5610	PI		KASTNER M.: Standards of Academic Writing and Citation
5621	PI		GRZADZIEL A.: Digital Marketing Simulation Specialization in Business Administration Course III - Digital Marketing
5678	PI		HOTZ-BEHOFSITS C.: Social Media Analytics Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course V - Retailing and Marketing
5692	PI		KASTNER M.: Marketing Research Workshop A
5693	PI		KASTNER M.: Marketing Research Workshop B
5694	PI		KASTNER M.: Marketing Research Workshop C
5695	FS		WLÖMERT N. · SCHAMP C.: Marketing Study Project C
5696	PI		HERLES M.: Communication Skills
5717	FS		SCHAMP C. · WLÖMERT N.: Marketing Research Colloquium
5722	PI		LEMANSKI M.: Responsible Consumer Behavior
5757	FS		SCHREIER M.: Marketing Study Project F
5777	PI		REISENBICHLER M.: SEA and SEO Marketing Specialization in Business Administration Course III - Digital Marketing
5793	PI		KULUMBEG A.: Digital Marketing Lab Specialization in Business Administration Course V - Digital Marketing
5794	PI		ACUN F.: Digital Marketing Lab Specialization in Business Administration Course V - Digital Marketing
5876	PI		EL KIHAL S.: Artificial Intelligence in Marketing A
5877	PI		EL KIHAL S.: Artificial Intelligence in Marketing B
5878	PI		WITTMANN B.: Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
5880	PI		MAIER LU.: Creative Thinking
5881	FS		KOLLER MO. · SCHRÖDER N.: Marketing Study Project E
5900	PI		KOLLER MO. · MARCKHGOTT E.: Marketing 360 Degrees B
5914	PI		CLEGG M.: Algorithms and Behavioral Science
5915	PI		SCHAMP C.: Critical Thinking and Social Media
5924	FS		LÜDICKE M. · PENZ E.: Marketing Study Project D
5931	PI		LEMANSKI M.: International Marketing Project with EoC Firms
5936	PI		FALLY S. · WINKLER DA.: Data-based Storytelling Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course V - Retailing and Marketing
5953	PI		PENZ E.: Methods II (Qualitative Social Research)
5981	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · POLT R.: Cross-Functional Business Administration - Processes and Decisions
5982	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F.: Cross-Functional Business Administration - Processes and Decisions
5983	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · FALLY S.: Cross-Functional Business Administration - Processes and Decisions
5984	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · FURTMÜLLER G.: Cross-Functional Business Administration - Processes and Decisions
5985	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · POLT R.: Cross-Functional Business Administration - Processes and Decisions
5986	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · ÖNER KULA S.: Cross-Functional Business Administration - Processes and Decisions
5987	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · KOHLMANN D.: Cross-Functional Business Administration - Processes and Decisions
5988	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · DOBUSCH LA.: Cross-Functional Business Administration - Processes and Decisions
5989	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · POLT R.: Cross-Functional Business Administration - Processes and Decisions
5990	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · HRIBERNIK M.: Cross-Functional Business Administration - Processes and Decisions
5991	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F.: Cross-Functional Business Administration - Processes and Decisions
5992	VUE		REINER G. · KUMMER S. · GÜNTÜRKÜN B. · MAIER F. · BOTH C.: Cross-Functional Business Administration - Processes and Decisions
6013	PI		MAIER LU.: Global Sustainability Practices in Marketing Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
6014	PI		HOTZ-BEHOFSITS C.: E-Business Specialization in Business Administration Course III - Retailing and Marketing Specialization in Business Administration Course IV - Retailing and Marketing Specialization in Business Administration Course V - Retailing and Marketing
6020	PI		HÄHNLE M.: Marketing for Start-ups Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - International Marketing Management Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
6068	PI		RYCHLY-RESETAR N.: Standards of Academic Writing and Citation
6085	FS		SCHAMP C.: Introduction to Storylining: Designing Effective Abstracts, PhD Proposals, and Conference Presentations
6123	FS		ABOU NABOUT N.: docs@work - Doctoral Thesis Presentations: Interactive Marketing & Social Media
6127	FS		GÜNTÜRKÜN B. · EL KIHAL S.: Marketing Study Project G
6148	FS		LÜDICKE M.: International Marketing Management - PhD Seminar and Qualitative Paper Development Workshop
6235	PI		WINKLER DA.: Data Literacy
6238	PI		ZUBA R.: International Marketing
6239	PI		ZUBA R.: Real Life Marketing Project - Cooperation with one of the most innovative Austrian Startups in the area of CSR (Corporate Social Responsibility) and ESG (Environmental, Social, Governance) Specialization in Business Administration Course IV - Marketing Specialization in Business Administration Course IV - Digital Marketing Specialization in Business Administration Course V - Retailing and Marketing Specialization in Business Administration Course V - Marketing and Consumer Research
6243	PI		BERGMEIER O.: Customer Journey Management
6259	PI		KOLLER MO.: Standards of Academic Writing and Citation
6260	PI		LEMANSKI M.: Standards of Academic Writing and Citation
6261	PI		EICHINGER IS.: Standards of Academic Writing and Citation