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Pfad: VVZ SoSe 2024 > Verzeichnis der LV gegliedert nach Instituten und Abteilungen

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Nr. LV-Typ(en) LV-Titel
6123 FS docs@work - Doctoral Thesis Presentations: Interactive Marketing & Social Media Präsenz-Modus
Anmeldung über LPIS
vom 19.02.2024 15:00 bis 26.02.2024 23:59

LV-Leiter/in Univ.Prof. Dr. Nadia Abou Nabout
Planpunkte Doktorat/PhD Research Seminar im Hauptfach I - Marketing
Research Seminar im Hauptfach II - Marketing
Research Seminar im Hauptfach III - Marketing
Research Seminar im Hauptfach IV - Marketing
"Dissertationsrelevante Theorien und Literatur-Review" im Hauptfach - Marketing
"Theorien des Feldes" im Nebenfach - Marketing
"Theorien des Feldes" im Hauptfach - Marketing
Research Seminar - Teilnahme am wissenschaftlichen Diskurs I
Research Seminar - Teilnahme am wissenschaftlichen Diskurs II
Research Seminar im Hauptfach I - Marketing
Research Seminar im Hauptfach II - Marketing
Research Seminar im Hauptfach III - Marketing
Research Seminar im Hauptfach IV - Marketing
Research Seminar im Hauptfach V - Marketing
Research Seminar im Hauptfach VI - Marketing
Research Seminar im Nebenfach - Marketing
Semesterstunden 2
Unterrichtssprache Englisch

Ort und Zeit nach Ankündigung

Weitere Informationen https://learn.wu.ac.at/vvz/24s/6123

Kontakt:
nadia.abounabout@wu.ac.at
Inhalte der LV:

This course covers presentation and discussion of topics related to individual dissertations. Students are trained to present their work at scientific conferences. They receive feedback regarding their individual dissertation projects. In addition, journal articles in the area of digital marketing & social media and other topics of scientific practice are discussed. Specific topics are determined in the first session and will reflect the specific needs of participants.
Lernergebnisse (Learning Outcomes):

This course focuses on research in the area of digital marketing & social media, which is typically located at the interface of marketing and information systems.

Upon completion of the course, participants will be able to:

  1. define a research problem in the area of digital marketing & social media that is novel, non-trivial to solve, and relevant and outline the contribution of the paper;
  2. solve their research questions empirically using large amounts of data (the area of digital marketing & social media is a big data domain);
  3. present results at scientific conferences;
  4. write-up and polish the paper;
  5. manage the review process.
Regelung zur Anwesenheit:

You need to attend at least 80% of all classes to pass the course (no matter online or physical session). Note that this course benefits from the chance to engage with other PhD students and obtain additional perspectives.
Lehr-/Lerndesign:

The course uses a combination of student presentations of own dissertation projects, inputs on aspects of academic practice, and joint discussion and review of journal articles in the area of digital marketing & social media.
Leistung(en) für eine Beurteilung:
  1. Preparation and active participation (10%);
  2. Quality of own presentations with regard to scientific quality and presentation skills (70%);
  3. Quality of contribution in reviewing scientific work (20%).

For this course we have the following scale:

  • < 60%                               fail (5)
  • 60% bis 69,99%               sufficient (4)
  • 70% bis 79,99%               satisfactory (3)
  • 80% bis 89,99%               good (2)
  • >= 90%                             excellent (1)
Teilnahmevoraussetzung(en):
  • Admission to doctoral or PhD program
  • Topical fit (if in doubt, please contact Prof. Dr. Abou Nabout)
Zuletzt bearbeitet: 11.01.2024 10:03
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