LV-Leiter/in | Dr. Michał Lemański |
Planpunkte Master | Selected Topics in Marketing I Selected Topics in Marketing II Selected Topics in Marketing III Selected Topics in Marketing IV Marketing for a Better World I Marketing for a Better World II Marketing for a Better World III Marketing for a Better World IV Marketing for a Better World V |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Mo, | 29.04.2024 | 08:30-16:00 Uhr | TC.4.01 (Lageplan) | |
Mi, | 15.05.2024 | 08:30-16:00 Uhr | EA.6.032 (Lageplan) | |
Mo, | 10.06.2024 | 08:30-16:00 Uhr | EA.6.026 (Lageplan) | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/5931 |
Kontakt: | ||
Contact E-mail address to obtain information about the academic content of this course:firstname.lastname(at)wu.ac.at | ||
Inhalte der LV: | ||
It is a project-based course with small firms affiliated with a social enterprise movement called Economy of Communion (EoC). Students working in small groups will conduct a consulting project on a selected aspect of marketing and the business model of one firm. This course was designed for students interested in practice-oriented learning, and belongs to the pathway "Marketing for a Better World" in the MSc program in marketing. The course is conducted in collaboration with a consulting firm of WU alumnus, Dr. Markus Ressl (http://ressolutions.at/de/index.html). |
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Lernergebnisse (Learning Outcomes): | ||
After completion of this course, students should be able to: In this course students develop the ability to conduct marketing research individually and as part of a team, through research design, data collection, analysis, synthesis, and reporting orally and in writing, both online and offline. Students will also be able to develop the following intellectual, professional and practical skills:
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Regelung zur Anwesenheit: | ||
Students need to attend at least 80% of sessions in order to pass the course. |
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Lehr-/Lerndesign: | ||
In addition to interactive lectures and guest speaker's presentation, teaching and learning will take place through a variety of media and tools, including: case studies, groups discussions, and reflection. Most important, however, is that participants will learn about challenges of marketing management in a social enterprise conducing original empirical research. Data collection required for analysis of the selected firm includes a structured interview with the owner/manager of the firm, and analysis of the firm's documents. |
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Leistung(en) für eine Beurteilung: | ||
There are three components of the final grade awarded for completing this course: 1. Active participation in class: 20% 2. Group project report: 50% 3. Group project presentation: 30% |
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