Nr. | LV-Typ(en) | LV-Titel | |
5794 | PI | Digital Marketing Lab
Anmeldung über LPIS vom 15.02.2024 14:00 bis 21.02.2024 23:59 Abmeldung über LPIS vom 15.02.2024 14:00 bis 08.03.2024 23:59 |
LV-Leiter/in | Fatma Isin Acun |
Planpunkte Bachelor | SBWL Kurs V - Digital Marketing Course V - Digital Marketing Kurs V - Digital Marketing |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Mo, | 11.03.2024 | 10:00-11:30 Uhr | D3.0.233 (Lageplan) | |
Mi, | 20.03.2024 | 10:00-11:30 Uhr | EA.6.032 (Lageplan) | |
Mi, | 10.04.2024 | 10:00-13:00 Uhr | D2.2.491 (Lageplan) | |
Mi, | 24.04.2024 | 10:00-13:00 Uhr | D2.2.491 (Lageplan) | |
Mi, | 15.05.2024 | 10:00-13:00 Uhr | D3.0.233 (Lageplan) | |
Mi, | 15.05.2024 | 14:30-16:00 Uhr | TC.3.21 (Lageplan) | |
Mi, | 29.05.2024 | 10:00-13:00 Uhr | D2.2.491 (Lageplan) | |
Mi, | 12.06.2024 | 10:00-13:00 Uhr | D2.2.491 (Lageplan) | |
Do, | 20.06.2024 | 10:00-13:30 Uhr | TC.3.03 (Lageplan) | |
Fr, | 21.06.2024 | 10:00-11:45 Uhr | Online-Einheit | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/5794 |
Kontakt: | ||
isin.acun@wu.ac.at | ||
Inhalte der LV: | ||
In this course, you will use the knowledge gained in the core courses of our digital marketing specialization and solve actual business problems provided by a company partner. You will work in teams and apply your skills to real-world marketing challenges or take a sneak peek into our applied research in digital marketing. Overall, the digital marketing lab is designed to stimulate in-class discussion and empower you to work on business and/or applied research problems in a real-world environment. |
||
Lernergebnisse (Learning Outcomes): | ||
This course is designed to offer you the opportunity to develop or strengthen your transfer skills. The aim here is for you to take the skills and knowledge you have acquired in this specialization and translate these into operational marketing plans. This course will enable you to:
|
||
Regelung zur Anwesenheit: | ||
Attendance at the student kick-off (March, 11), partner kick-off (March, 20), interim (May, 15), and final presentations (June, 20) are mandatory. Please do not take the course if you can't attend these dates. In the exceptional case that you cannot attend a mandatory session for important reasons (e.g., sick leave, quarantine), you should provide proof.
|
||
Lehr-/Lerndesign: | ||
This course is taught using a combination of:
|
||
Leistung(en) für eine Beurteilung: | ||
Workload: The course has 4 ECTS, which translates into a workload of 100 hours, 22 hours of which are contact hours in the classroom. That means that you’ll need to work for about 78 hours outside the classroom. The workload (in hours) that you can anticipate for every grading component is approximately proportional to the weight that each grading component has for your final grade (i.e., expect a workload of approx. 7.5 hours for a case that has a 10% weight for your final grade). Weights for each grading component used to compute your final grade:
Note: To successfully pass this course, your weighted final grade needs to exceed 60%. In-Class Participation: We will record your attendance and participation in class discussions and also conduct short quizzes in class. Your participation is a combination of how often you’ve interacted with our questions and the quality of your comments. You will have multiple opportunities to contribute to in-class discussions. Overall Points Grade 90-100 1.0 |
||
Teilnahmevoraussetzung(en): | ||
This course is designed as a core component for students of WU's Bachelor program specialization (SBWL) "Digital Marketing." Admittance to the SBWL is a prerequisite for participation in the course. For more information on how to obtain admission to the SBWL, visit the program's website. |
© Wirtschaftsuniversität Wien | Kontakt