The focus of this course in on digital transformation of organisations and businesses. The digital revolution forced organizations to adapt their business accordingly. During the course, students will understand the importance of the digital transformation, the why, what and how of digital business models. A combination of theoretical and practical materials will be presented. A five model framework  to enable digital transformation  will be introduced  and several examples of companies’ failures and successes in their aim to use digital technologies to optimise existing or create new value propositions to their customers / users will be presented. Student will apply the knowledge acquired during  in a company of their choice.

Attendance of minimum 80% (or 4/5 sessions) is mandatory.

(Individual) Class Participation (10%): During the sessions

Students are expected to be prepared for the in-class case study discussion. Class participation will be based on students’ ability to answer lecturer’s questions and/or contribute to course discussion. No participation will be graded with “0”.

(Group) Written and Video Assignment (20%): Due two weeks after course end

Students will develop a new or optimized digital-based business idea for a company of their choice, using the course's five models. The resulting concept should address client’s problems, have a logical flow, be factual, include concrete recommendations and be succinct and written in plain English.

(Group) Video Assignment (10%): 31st May, last day of the course before the exams

Students will produce a 5-min. video pitching the business idea developed in their written assignment, requesting funds from investors.

(Individual) Exam (60%): At the last session

Grading scale:

- Excellent (1): 90% - 100.0%

- Good (2): 80% - <90%

- Satisfactory (3): 70% - <80%

- Sufficient (4): 60.0% - <70%

- Fail (5): <60.0%