In this course, the why, what and how of digital business models will be explained together with several examples of companies failures and successes in their aim to use digital technologies to optimise existing or create new value propositions to their customers / users. After explaining why enterprises must transform their current business models to cope with the challenges of the modern digital economy, a five-model-framework will be introduced to enable digital transformation. Students will then apply this framework in a company of their choice.

Attendance of minimum 80% (or 4/5 sessions) is mandatory.

(Individual) Class Participation (10%): During the sessions

Students are expected to be prepared for the in-class case study discussion. Class participation will be based on students’ ability to answer lecturer’s questions and/or contribute to course discussion. No participation will be graded with “0”.

(Group) Written and Video Assignment (20%): Due two weeks after course end

Students will develop a new or optimized digital-based business idea for a company of their choice, using the course's five models. The resulting concept should address client’s problems, have a logical flow, be factual, include concrete recommendations and be succinct and written in plain English.

(Group) Video Assignment (10%): Due two weeks after course end

Students will produce a 5-min. video pitching the business idea developed in their written assignment, requesting funds from investors.

(Individual) Exam (60%): At the last session

Grading scale:

- Excellent (1): 90% - 100.0%

- Good (2): 80% - <90%

- Satisfactory (3): 70% - <80%

- Sufficient (4): 60.0% - <70%

- Fail (5): <60.0%