Imagine the following scenario:

You are working for Buhi Supply Co., a bag and apparel company that’s been doubling in size for the past five years. You're a new digital marketing analyst at Buhi Supply Co., and you've been tasked with helping the company improve the performance of its digital marketing campaigns.

This is all part of a simulation called Mimic Analytics, which allows you to transform, integrate, and analyze data. This simulation gives students access to large data sets, allowing them to use the latest analytics tools, run cluster analyses, implement A/B testing, allocate campaign budgets, and more. It’s an engaging, hands-on way to boost student résumés and prepare them for the workforce.

This course will be held in presence mode.

Attendance of at least 7 out of the 8 classes is required. In special instances, there will be a possibility to compensate for one additional absence on an individual basis.

Weights for each grading component:

• 30% of the final grade is based on presentations about articles.

• 10% of the final grade is based on active participation in the classes.

• 45% of the final grade is based on the results and rank in the 10 rounds of the simulation.

• 15% of the final grade is based on the final presentation & peer assessment.

Bonus Task: In addition, you can receive a maximum of 10 percentage points for a bonus task. More info in class.

The transformation of the grade:

• 1 (sehr gut / excellent): 100% - 90% of all points

• 2 (gut / good): 89% - 80% of all points

• 3 (befriedigend / satisfactory): 79% - 70% of all points

• 4 (genügend / sufficient): 69% - 60% of all points

• 5 (nicht genügend / fail): Below 60% of all points