After completion of this course, students should be able to:
Understand the concept of responsible tourism;
Recognize the impact of sustainability on business performance as well as on stakeholders;
Identify factors promoting or hindering responsible management practices in the tourism industry;
Formulate strategies to effectively promote responsible tourism.

Students will also be able to develop the following intellectual, professional and practical:
The ability to think critically and creatively;
The ability to organize, analyze, synthesize and critically appraise relevant theories, models, and viewpoints;
The ability to effectively search for information and knowledge;
Analyze and synthesize data, and apply them to solve problems and make decisions;
Decision-making skills;
Self-reflection and self-management.

In addition to interactive lectures and guest speaker's presentation, teaching and learning will take place through a variety of media and tools, including: case studies, small group discussions, and self-reflection.

The main part of the course is a group project done in cooperation with business partners: small firms in the sustainable tourism industry.