What’s unique about this course: 

The course consists of three components that are supported by a solid theoretical foundation:

• Virtual global business simulation
• Stepwise development of a business plan
• Solution of real-life company cases

The course offers in-classroom and online sessions combining different learning approaches. Foundations in theory, practical relevance, as well as hands-on experiences will be provided through the following cornerstones of this course. Tailored assignments link the different formats. One example is the business plan assignment that builds upon of the performance of students groups in the business simulation game.

Knowledge is key: Business planning theory

The first (self-study) part of the course sets the theoretical background for the subsequent business simulation. This theoretical content consists of the business simulation readings, textbook literature on general business administration, as well as business planning theory and approaches. The students are required – after studying the theory - to submit an individual strategic plan.

Learn from practice: Company cases & guest speakers

Top managers and company representatives provide real-life company cases for which the student groups find solutions. These company cases can be either strategy-based or related to a specific management discipline. Companies from various industries will take part.

Confirmed partners for 2024:

• United Nations - World Food Programme
• SPAR Österreichische Warenhandels-AG

Impress decision makers: Jury presentation

Finally, student groups have to present their final business plan in front of a jury. Members will be external business partners with high reputation.

Participants should be present at all modules. Online sessions are part of the course and need to be attended as well.

Individual Performance (26%):

• Take home assignment: 
  • 15%   Individual strategic plan
• Individual participation (Business Simulation groups):
  • 5%     Peer grading (5-6 group members)
  • 4%     Activity report
• Company Case feedback:
  • 2% Oral feedback (Q&A) on peers’ work

Group Performance (74%):

• Company Case performance:
  • 26%   Company Case (18% presentation + 8% extended slide deck)
  • 4%     Written feedback
• Business Plan performance:
  • 10%   Initial Business Plan
  • 6%     Adapted Business Plan
  • 4%     Presentation Business Plan workshop
• Business Simulation performance:
  • 16%   Jury presentation (10%) + final student report (6%)
  • 8%     Competitive result

^{Excellent (1): 87.5%-100%}

^{Good (2): 75%-<87.5%}

^{Satisfactory (3): 62.5%-<75%}

^{Sufficient (4): 50%-<62.5%}

^{Fail (5): <50%}