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Nr. LV-Typ(en) LV-Titel
5140 AG ExInt IV: Dialogue between Theory and Practice (Group I) Blended-Modus
Anmeldung über LPIS
vom 19.02.2024 15:00 bis 26.02.2024 23:59
Abmeldung über LPIS
vom 19.02.2024 15:00 bis 03.03.2024 23:59

LV-Leiter/in Dr. Arne Floh
Planpunkte Master Theorie-/Praxisdialog
Semesterstunden 2
Unterrichtssprache Englisch

Termine
Mi, 06.03.2024 09:00-12:00 Uhr K D1.1.078 (Lageplan)
Mi, 20.03.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 17.04.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 08.05.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 22.05.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 05.06.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 12.06.2024 09:00-12:00 Uhr D1.1.078 (Lageplan)
Mi, 19.06.2024 17:00-20:00 Uhr LC.0.200 Festsaal 2 (Lageplan)
Termindownload (ical) | Termine abonnieren

Weitere Informationen https://learn.wu.ac.at/vvz/24s/5140

Kontakt:
arne.floh@wu.ac.at
Inhalte der LV:

The course consists of the following parts:

  • Part 1: Creation of a marketing concept in the context of a planned internationalization of an Austrian company
  • Part 2: Internal presentation of all marketing concepts
  • Part 3: Final event: Presentation of the best marketing concept
Lernergebnisse (Learning Outcomes):

After completing the course, students can, against the background of a practical case

  •     reflect on the business context of internationalization;
  •     develop a strategic marketing plan for internationalization;
  •     apply marketing instruments to decision-making situations regarding internationalization;
  •     make and justify decisions in groups for decision-making situations and
  •     critically reflect on their own marketing plan and the process of creating it
Regelung zur Anwesenheit:

Attendance is compulsory for the kick-off, the internal presentation and the final event. Of the remaining units, a maximum of 2 units may be missed. Compensatory work must be completed for missed units.

The kick-off event, the internal interim presentation and the final event take place in person. The coaching sessions are held online.
Lehr-/Lerndesign:
  • Creation of a marketing plan
  • Discussion and decision-making in small groups
  • Presentation and discussion of the marketing plans
  • Presentation and discussion of selected master's theses
Leistung(en) für eine Beurteilung:

This course is not an examination-based course. Students receive the assessment "participated" or "did not participate". For an overall assessment of "participated in the course", the following achievements are expected from the students:

  •     Creation of an international marketing plan
  •     Internal presentation of the marketing concepts
  •     Participation in the final event
Teilnahmevoraussetzung(en):

Admission to the ExInt Master's program
Zuletzt bearbeitet: 19.02.2024 10:32
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