The User Generated Content (UGC) on Social Media platforms produces an impressive quantity of information overload.
This induces the need for summarization, discovery of latent dimensions in the text and the necessity to draw conclusions. The course is a hands-on applicative walk-through Text Mining and Analysis, offering tools and solutions applied to Marketing. Students who enrol in this course will learn from basic to advanced techniques of text manipulation. They would also get an insight into information extraction methods and outcome analysis. The ultimate purpose is to find decision making solutions which are useful for consumers and managers alike.

Minimum attendance of 80%. If, due to unforeseen situations, the course is moved online, the attendance rule stays the same. The presence will be assessed by the lecturer at the beginning and at the end of each unit. Extra work must be done in order to compensate for the missing units in agreement with the lecturer.

    • In-class participation, 15%;
    • Assignments, 35%;
    • Final project, 35%;
    • Student presentations, 15%.

The grading scheme is as follows:

< 60%                              fail (5)

60% to 69,99%                sufficient (4)

70% to 79,99%                satisfactory (3)

80% to 89,99%                good (2)

>= 90%                            excellent (1)