This course is particularly geared towards marketing related research topics. A special focus is put on the academic practice in consumer research, marketing communications and related fields of the behavioral sciences.

1. participants are expected to improve with regard to a general understanding of academic practice
2. participants are expected to improve with regard to formal and process related aspects of their own dissertation project
3. participants are expected to improve with regard to theoretical and content related aspects of their own dissertation project
4. participants are expected to gain insights into specialised topic areas in the fields of consumer behavior and marketing communication

Upon completion of the course participants are capable of :

1. creating, presenting and defending a scientifically sound research concept
2. determining how to analyse, interpret and present research results
3. identify boundary conditions and limitations of existing research designs
4. engage in a scientific review process

1. presentations of participants own dissertations (including discussion of methodological and practical issues and implications)

2. inputs on aspects of academic practice

3. discussion and joint reviews of articles

admission to doctoral or PhD program

topical fit (if in doubt please contact Prof. Koller or Prof. Kamleitner)