LV-Leiter/in | Dr. Jelena Cerar, M.Sc.M.A. |
Planpunkte Master | Research Methods in International Management |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Mo, | 11.03.2024 | 09:30-14:00 Uhr | D1.1.074 (Lageplan) | |
Di, | 12.03.2024 | 09:30-14:00 Uhr | D1.1.074 (Lageplan) | |
Mi, | 13.03.2024 | 09:30-14:00 Uhr | D1.1.074 (Lageplan) | |
Mo, | 15.04.2024 | 12:00-16:00 Uhr | Online-Einheit | |
Fr, | 19.04.2024 | 09:00-14:00 Uhr | D1.1.074 (Lageplan) | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4836 |
Kontakt: | ||
jelena.cerar@wu.ac.at | ||
Inhalte der LV: | ||
When it comes to trying out new business models, improving customer experience or developing new products in multinationals, even the most experienced managers get it wrong. They discover that intuition, experience and big data alone do not really work. What does? Running disciplined business experiments. This course will guide you through best practices in business experimentation and illustrate how these practices work in some of the leading companies, such as Amazon, Booking.com, Microsoft and others, which run thousands of different controlled experiments annually and engage millions of users. It will answer some fundamental questions, such as:
The course was a finalist for the Teaching Innovation 2023 Award by the Academy of International Business. |
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Lernergebnisse (Learning Outcomes): | ||
Upon successful completion of this course, you will:
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Regelung zur Anwesenheit: | ||
Regular attendance is a requirement to pass this course. You can skip up to 20% of the lectures. |
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Lehr-/Lerndesign: | ||
This course is comprised of lectures, in-class and homework case analyses, an experimental lab visit for practical experience, participating in an experiment and a team research experimental project. This is a highly interactive course. Thus, students are expected to be fully engaged during Q&A sessions and give their critical assessment in written form. |
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Leistung(en) für eine Beurteilung: | ||
Assessment will be based on both individual and team performance. Assignments with percent of total grade:
The final grade will be based on the following total points out of 100:
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