| Nr. | LV-Typ(en) | LV-Titel | |
| 4787 | ET | Access to Specialization: International Marketing Management Anmeldung über LPIS vom 01.02.2024 14:00 bis 04.02.2024 23:59 |
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| LV-Leiter/in | ao.Univ.Prof. Dr. Barbara Stöttinger |
| Semesterstunden | 0 |
| Unterrichtssprache | Englisch |
| Termine | ||||
| Mi, | 07.02.2024 | 09:00-09:45 Uhr | OP | Online-Prüfung |
| Termindownload (ical) | Termine abonnieren | ||||
| Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4787 |
| Kontakt: | ||
| imm@wu.ac.at | ||
| Inhalte der LV: | ||
The IMM Entry Exam is obligatory for all students willing to study the IMM specialization, starting with the 2 core courses - Foundations and Applications in IMM. Please be aware that one of the requirements needed in order to register for the entry exam is that you already have completed the basic Marketing Course (please share a copy of your Sammelzeugnis with us - we will provide more instructions on this aspect later). BBE students do not have to send us their Sammelzeugnis. For the complete list of requirements please see the following link: https://www.wu.ac.at/en/imm/student-platform/bachelor/curriculum/ Please also note that you cannot start the IMM specialization or participate in the above mentioned courses if you have not passed the entry exam. Date, time and place of the entry exam: 07.02.2024 - 9:00 am - 9:45 am, online. You can register for the entry exam via the web for the course "Einstieg in die SBWL: Internationales Marketing Management" (Access to Specialization: International Marketing Management) - #4787, from 1st to 4th February, 2024. Please register for this course only! |
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| Lernergebnisse (Learning Outcomes): | ||
Basic and background knowledge of International Marketing Management |
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| Regelung zur Anwesenheit: | ||
N/A |
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| Lehr-/Lerndesign: | ||
The entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles. (1) Marketing Basics For the Marketing Basics we recommend the following reading material: Kotler, Keller & Chernev (2022): Marketing Management, Global Edition, 16/E • Pearson If there are no more copies of this book available in the WU library, then you can also use another edition of this book but please note that the chapter titles in other editions may be numbered differently, so please take this into account when learning for the exam. The following list of topics should help you to focus on the most important concepts and models in marketing and to give you some orientation on what to prepare for the entry exam:
Please note that all information is subject to change.
(2) Specific articles on International Marketing Management Please visit our website and follow the link where you will find the list of readings/articles to download for the SS 24 entry exam! |
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| Leistung(en) für eine Beurteilung: | ||
The exam format consists of Part (1) covering marketing basic (Kotler, Keller & Chernev, 2022) - single-choice questions (40%) and Part (2) specific marketing content (articles) - multiple-choice questions (60%). The exam language is English. |
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