EnglishSeite drucken

Pfad: VVZ SoSe 2024 > Verzeichnis der LV gegliedert nach Instituten und Abteilungen

Mobilversion

 

Nr. LV-Typ(en) LV-Titel
4765 PI Marketing Insights Präsenz-Modus  Team Teaching
Anmeldung über LPIS
vom 19.02.2024 15:00 bis 25.02.2024 23:59
Abmeldung über LPIS
vom 19.02.2024 15:00 bis 03.03.2024 23:59

LV-Leiter/in Assoz.Prof PD Dr. Monika Koller, Dr. Eva Marckhgott
Planpunkte Bachelor SBWL Kurs IV - Digital Marketing
SBWL Kurs IV - Marketing
SBWL Kurs V - Handel und Marketing
SBWL Kurs V - Marketing and Consumer Research
Course IV - Digital Marketing
Course V - Marketing and Consumer Research
Kurs IV - Digital Marketing
Kurs IV - Marketing
Kurs V - Handel und Marketing
Kurs V - Marketing and Consumer Research
Semesterstunden 2
Unterrichtssprache Englisch

Termine
Mi, 06.03.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Mi, 20.03.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Mi, 10.04.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Mi, 24.04.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Mi, 15.05.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Do, 16.05.2024 09:00-14:00 Uhr Extern
Mi, 05.06.2024 17:00-18:00 Uhr Extern
Mi, 05.06.2024 18:00-20:00 Uhr TC.4.18 (Lageplan)
Do, 06.06.2024 11:00-18:00 Uhr Extern
Mi, 19.06.2024 17:00-20:00 Uhr TC.4.04 (Lageplan)
Termindownload (ical) | Termine abonnieren

Weitere Informationen https://learn.wu.ac.at/vvz/24s/4765

Kontakt:
monika.koller@wu.ac.at, eva.marckhgott@wu.ac.at
Inhalte der LV:

This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

Field trips to and workshops with:

  • Henkel CEE GmbH, Vienna
  • LOOP, Vienna Office
  • NielsenIQ Austria
  • Nunu Kaller, Sustainability Communication
  • City Games Vienna
  • Further guest talks tba
Lernergebnisse (Learning Outcomes):

The aim of this course is to strengthen competencies in the following areas:

  • Application of core topics in Marketing
  • Receiving insights into the Marketing of selected companies
  • Discussion platform with leading decision makers in the national and international Marketing landscape
  • Working with and analyzing multimedia resources
  • Working on real cases and learning how to apply theoretical knowledge in pracitice
Regelung zur Anwesenheit:

This is an interactive course and many assignments can only be completed if you attend the sessions.

Important: Please only enroll in this course, if you are sure you can attend all sessions. Thank you!

 
Lehr-/Lerndesign:

A detailed agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consists of the following components:

  • Group work and presentations
  • Working with internationally relevant academic papers
  • Working with multimedia resources
  • Critical discussions of current topics
  • Guest talks
  • Excursions and m.core real world experience
Leistung(en) für eine Beurteilung:

  • Group work and presentations (50%)
  • Group report (25%)
  • Preparatory work for the guest talks and excursions  (25%)

Grade key:

90,00 - 100,00%: Excelllent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)
Zuletzt bearbeitet: 15.02.2024 17:43
© Wirtschaftsuniversität Wien | Kontakt