Product and Service Design revolves around the ability to continuously generate and further develop new ideas, which is one of the most important organizational skills that separates successful companies from their less successful competitors. Innovation is the foundation of sustainable corporate success. A clear innovation strategy and solid understanding of the target customer with precise processes along with innovation-friendly organization structures are the basic requirements for successful innovation management.

In the E&I Product and Service Design course, students learn and practice:

• Working with state-of -the-art methodologies to identify and understand an organisation's target customer and derive innovative products and or services that meet customers' needs
• Identifying and deriving innovation strategies based on defined framework conditions.
• Understanding how to track the success of new products and services
• Understanding innovation management processes in a line organization.
• Understanding organizational forms and models that promote innovation and critically analyzing existing organigrams and job descriptions.

The course targets students with a sound understanding of the basics of innovation management who enjoy learning based on practical examples. The majority of the course will revolve around your application of the material covered during the kickoff to a real case study with a focus on designing a new product and/or service.

Students must attend at least 80% of all classes and events to successfully complete the course.

The lecture consists of:

• 2 Kickoff days at the start
• Case Study work in groups
• Additional coaching appointments (at least 1, more on request)
• Final Presentation of case study results

Grades will be based on the following assignments:

•        Case study findings including presentation: 60% (group grade)
•        Participation: 30% (individual grade)
•        Reflection Paper: 10% (individual grade)