Nr. | LV-Typ(en) | LV-Titel | |
4256 | PI | Foundations in International Marketing Management
Anmeldung über LPIS vom 22.02.2024 14:00 bis 25.02.2024 23:59 |
LV-Leiter/in | ao.Univ.Prof. Dr. Barbara Stöttinger |
Planpunkte Bachelor | SBWL Kurs I (Grundkurs) - International Marketing Management Course I - International Marketing Management Kurs I - International Marketing Management |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Mo, | 04.03.2024 | 15:00-16:30 Uhr | TC.3.01 (Lageplan) | |
Mi, | 06.03.2024 | 15:30-18:30 Uhr | TC.5.15 (Lageplan) | |
Mo, | 11.03.2024 | 15:00-18:00 Uhr | TC.3.01 (Lageplan) | |
Mi, | 13.03.2024 | 15:30-18:30 Uhr | EA.6.026 (Lageplan) | |
Mi, | 20.03.2024 | 15:30-18:30 Uhr | EA.6.026 (Lageplan) | |
Mo, | 08.04.2024 | 15:00-18:00 Uhr | TC.3.01 (Lageplan) | |
Mi, | 10.04.2024 | 16:30-19:30 Uhr | TC.5.15 (Lageplan) | |
Mo, | 15.04.2024 | 15:00-18:00 Uhr | TC.3.01 (Lageplan) | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4256 |
Kontakt: | ||
barbara.stoettinger@wu.ac.at | ||
Inhalte der LV: | ||
This course will cover the following topics:
The course "Foundations in International Marketing Management" is closely linked to the course "Applications in IMM". While the "Foundations" course will provide the students with a fundamental understanding of key challenges and concepts in global marketing, these concepts will be applied in the "Applications" course using a computer-based international marketing simulation. |
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Lernergebnisse (Learning Outcomes): | ||
Students will learn how to ...
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Regelung zur Anwesenheit: | ||
The course will be taught in physical presence. You can miss 10% of the course (or 1 session) - for this you do not have to provide any compensatory work. Please just let me know upfront. |
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Lehr-/Lerndesign: | ||
The use of AI tools is partially permitted …
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Leistung(en) für eine Beurteilung: | ||
To be able to participate in this course, you have to have passed the entry exam successfully! Individual Work:
Group Work:
Grading Scheme (Total 100pts): 100-90 pts - 1 |
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Teilnahmevoraussetzung(en): | ||
There's an obligatory entry test for this course. Please note that you will not be able to participate in this course if you don't pass the entry exam. The students who do not pass the exam will be deregistered from the course.Language: The exam language is English. Registration for the exam: details are available at:http://www.wu.ac.at/imm/student_platform/bachelor/entry |
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