Nr. | LV-Typ(en) | LV-Titel | |
4068 | PI | Global Marketing Research
Anmeldung über LPIS vom 15.02.2024 14:00 bis 25.02.2024 23:59 Abmeldung über LPIS vom 15.02.2024 14:00 bis 03.06.2024 23:59 |
LV-Leiter/in | Aikaterini Makri, Ph.D. |
Planpunkte Bachelor | SBWL Kurs III - International Marketing Management SBWL Kurs IV - International Marketing Management Course III - International Marketing Management Course IV - International Marketing Management Kurs III - International Marketing Management Kurs IV - International Marketing Management |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Do, | 06.06.2024 | 10:00-14:00 Uhr | TC.5.04 (Lageplan) | |
Fr, | 07.06.2024 | 10:00-14:00 Uhr | TC.4.13 (Lageplan) | |
Do, | 13.06.2024 | 10:00-14:00 Uhr | TC.5.04 (Lageplan) | |
Fr, | 14.06.2024 | 10:00-13:00 Uhr | TC.4.13 (Lageplan) | |
Di, | 18.06.2024 | 10:00-13:30 Uhr | D2.0.382 (Lageplan) | |
Fr, | 21.06.2024 | 10:00-14:00 Uhr | TC.4.13 (Lageplan) | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4068 |
Kontakt: | ||
katerina.makri@univie.ac.at | ||
Inhalte der LV: | ||
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Lernergebnisse (Learning Outcomes): | ||
By the end of this course students should be able to: · Understand what marketing research is, how, why and when it is useful · Identify different research designs and data collection methods · Acknowledge measurement issues in marketing research · Design and conduct marketing research projects · Evaluate and interpret research designed by outside providers · Recognize marketing research challenges in an international context |
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Regelung zur Anwesenheit: | ||
Please note that the first and last sessions are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours (1 session) is permitted. |
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Lehr-/Lerndesign: | ||
Each session consists of a mixture of lectures, real life cases, in class assignments,research exercises and discussion. |
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Leistung(en) für eine Beurteilung: | ||
- class participation (20%) - learning diary (10%) - exam (40%) - final assignment/ presentation (30%) Grading Scheme (Total 100pts): |
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