| Nr. | LV-Typ(en) | LV-Titel | |
| 4048 | PI | Applications in International Marketing Management "A" 
Anmeldung über LPIS vom 22.02.2024 15:00 bis 25.02.2024 23:59 Abmeldung über LPIS vom 22.02.2024 15:00 bis 14.05.2024 23:59 |
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| LV-Leiter/in | Dr. Philipp Simbrunner |
| Planpunkte Bachelor | SBWL Kurs II - International Marketing Management Course II - International Marketing Management Kurs II - International Marketing Management |
| Semesterstunden | 2 |
| Unterrichtssprache | Englisch |
| Termine | ||||
| Fr, | 17.05.2024 | 18:00-21:30 Uhr | TC.3.08 (Lageplan) | |
| Sa, | 18.05.2024 | 09:30-17:30 Uhr | TC.3.08 (Lageplan) | |
| Fr, | 24.05.2024 | 18:00-21:30 Uhr | TC.3.08 (Lageplan) | |
| Sa, | 25.05.2024 | 09:30-17:00 Uhr | TC.3.08 (Lageplan) | |
| Termindownload (ical) | Termine abonnieren | ||||
| Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4048 |
| Kontakt: | ||
| philipp.simbrunner@wu.ac.at | ||
| Inhalte der LV: | ||
Segmentation-Targeting-Positioning The 4 P's in practice Product portfolio management Marketing budget allocation Key Performance Indicators (KPI's) Strategy development and execution |
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| Lernergebnisse (Learning Outcomes): | ||
There are several learning outcomes for this course: (1) Familiarize the students with the whole marketing decision-making process. (2) Develop capabilities in formulating, implementing and adapting marketing strategies in a dynamic competitive environment. (3) Enhance fact-based analytical decision-making and crystallise the financial implications of marketing decisions by linking the decisions to cash flows and bottom line performance. (4) Give practical experiences in teamwork and problem solving and excite competitive spirits |
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| Regelung zur Anwesenheit: | ||
Missing 0-2 hours: no consequences Missing 2-4,5 hours: compensatory work required (lesson learned at least 5 pages: What did you learn in the simulation?) Missing 4,5+ hours: no grading/fail in course |
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| Lehr-/Lerndesign: | ||
Business Simulation Presentations In-class discussion
Students need to bring a laptop/tablet to class!
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| Leistung(en) für eine Beurteilung: | ||
Group Assignments: Company Presentation (10%), Market Assessment Presentation (10%), Final report (40%) Individual Assignments: Lessons learned (40%)
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| Teilnahmevoraussetzung(en): | ||
| Successfully passed entry exam for the specialization "International Marketing Management" |
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