The core objective of higher education in the field of business communication is to educate students on their path to becoming capable and reflective decision-makers. While scientific literature has much to say about the management of communication in language, cultural, and organizational contexts, the crucial point of any study program is to provide the transfer between scientific knowledge and practical application. This research project is designed to give participants the opportunity to apply their theoretical insights from previous courses to a practical context. Students have the opportunity to work on a typical project that could be presented to them in a real-life context. The goal is to apply scientific methods of research and problem-solving to real-world problems in all sorts of business communication contexts. Being supervised by faculty, students will engage in an applied research project at the intersection of research and business to explore how theoretical insights help to solve practical problems.

Attendance is mandatory during all meetings, especially during the kick-off, the project pitch, and the concluding presentation of the results. As a concession, in between these fixed events, students can miss a maximum of two supervisory sessions during the semester. Since this is partly a self-organized seminar, students have to manage their internal meetings together as a group.

Assessment will comprise the following elements:

Initial pitch (20%)
Ongoing participation and delivery of final presentation (30%)
Project report (50%)