Creativity is at a crossroads as a powerful tool for business. An IBM-led study of 3,000 CEOs listed “creativity” as the most important factor that they believed would drive their business success. Never before has creativity been such a valuable, sought after asset in companies across all industries. At the same time, business schools and business have been accused of squashing the creative spirit in individuals.

In fact, ‍reserach by Adobe shows that while 8 in 10 people feel that unlocking creativity is critical to economic growth, only a striking minority – 1 in 4 people – believe they are living up to their own creative potential.

In this course, you will find out why and what you can do to consistently leverage your individual (with and without the help of generative AI) and your team's creative genius in order to solve complex problems and drive change within organizations. 

Students are expected to attend 100% of the scheduled classes (formal records of attendance will be kept). You at least need to be present 80% of the time, which implies that you should not miss more than one session.

Grading will be based on the following criteria:

• In-class participation (20%, inspiration)
• Creative exercises (40%, reflection)
• Creativity project (40%, creation)