This course explores language and communication in a range of business and organisational settings, including, for example, for-profit ventures, the public sector and non-governmental organisations. In this context, it addresses the benefits and potential dangers of using Artificial Intelligence for communication and language-focused tasks.

It builds on the key concepts and methodological skills introduced in Business Communication and Language and further explores the different levels of communicative and linguistic choice making with regard to the macro-level settings of external and internal business communication, but also at the intersection of these settings. The course focuses on topics and sites of strategic language use, such as digital discourse, leadership, problem- and conflict management, and introduces students to the theories underpinning these topics from a language perspective. Moreover, it explores the impact and potential applicability of Artificial Intelligence in the context of business communication and language across various settings, topics, and sites.

Students will acquire methods and tools to analyse critically language and communicative practices, such as leadership discourse and workplace interaction, by studying real data and practical examples from a range of business and organisational settings.

As with all PI courses, attendance is a requirement to pass this course. As a special concession, you may miss up to 2 meetings of your LV. However, if you miss a third, you will automatically fail the course. This condition applies whatever the reasons for your absences may have been.

Language and Communication in Specific Business Settings is a PI class, which means that you need to satisfy the attendance requirement mentioned above (see 'Regelung zur Anwesenheit'). Assessment and your final score are made up of three elements: 

Group project: poster presentation (40%)

Group project: written assignment (40%)

In-class participation (20%)

Please note that the work you submit must be your own work, it has to comply with WU policies regarding plagiarism, cheating and collusion, and it may be subject to potential plagiarism checks. Using ChatGPT, Bard, or other AI-generated content is prohibited.