After completion of this course, students should be able to:
Understand the concept of responsible consumption and its relevance to modern business and society;
Understand the impact of consumer choices on business performance and on sustainable development in the global context;
Identify factors promoting or hindering responsible consumption and production;
Formulate strategies to effectively promote responsible consumption and production.

Students will also be able to develop the following intellectual, professional and practical:
The ability to think critically and creatively;
The ability to organize, analyze, synthesize and critically appraise relevant theories, models, and viewpoints;
The ability to effectively search for information and knowledge;
Analyze and synthesize data, and apply them to solve problems and make decisions;
Decision-making skills;
Self-reflection and self-management.

In addition to interactive lectures and guest speaker's presentation, teaching and learning will take place through a variety of media and tools, including:

Case studies
Case presentation and discussion by students will be a regular part of the course. All participants are required to read the specific case study scheduled for each class, and come prepared to participate in discussion.

Video
Video clips will be short and will be used to bring alive some of the issues discussed in class and to show how they have application to responsible consumption and production.

Small group discussions
There will be numerous occasions where discussion will occur in small groups. These may relate to some case study issues, video clips mentioned above, and guest speaker presentations.

Reflection
Time will be given in each session for you to identify your learning and reflect  on how you might take ideas given, and use them in your role as a consumer, market analyst, or marketing manager.