| Nr. | LV-Typ(en) | LV-Titel | |
| 5560 | ET | Access to Specialization: Marketing and Consumer Research Anmeldung über LPIS vom 01.02.2024 14:00 bis 05.02.2024 23:59 |
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| LV-Leiter/in | Assoz.Prof PD Dr. Monika Koller, Mag. Gerlinde Spicko |
| Semesterstunden | 0 |
| Unterrichtssprache | Englisch |
Ort und Zeit nach Ankündigung
| Weitere Informationen | https://learn.wu.ac.at/vvz/24s/5560 |
| Kontakt: | ||
| monika.koller@wu.ac.at; gerlinde.spicko@wu.ac.at | ||
| Inhalte der LV: | ||
In our SBWL Marketing and Consumer Research, learning is based on a mix of insights from top-tier international research as well as discussions of current practical applications. Therefore, it is of utmost importance for students of our SBWL, to bring interest in both academic research as well as translating those insights into practice. Moreover, we encourage our students to think critically. This enables every single student not only to benefit from the classroom content, but also from fellow students.
Application Procedure: Step 1: Registration – eVVZ Register for the course “Access to Specialization in Business Administration: Marketing and Consumer Research“.
Step 2: Uploading of documents on canvas@wu If you have successfully registered for the course, you can find all respective documents, submission forms, etc. on canvas@WU from February 6th am until February 13th, 2024 (Submission of your application is open for one week).
Step 3: Decision on admission As soon as the time window for application closes, we will examine all application documents submitted via canvas@WU. We will inform you shortly after whether you have been accepted to the specialization Marketing and Consumer Research.
Registration (eVVZ) for the course “Access to Specialization in Business Administration: Marketing and Consumer Research“ is open from February 1st until February 5th, 2024. Application (canvas@WU) to the specialization Marketing and Consumer Research is open from February 6th until February 13th, 2024. |
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| Lernergebnisse (Learning Outcomes): | ||
Customer insights are among the most valuable resources of our times. Understanding human beings in their role as consumers is of utmost importance, from a managerial, societal and individual consumer perspective. A deep understanding of consumer behavior is a timeless asset and crucial for any position in a market-oriented business or organization. The specialization Marketing and Consumer Research provides students with a comprehensive training in this vital area. |
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| Regelung zur Anwesenheit: | ||
Individual preparation |
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| Lehr-/Lerndesign: | ||
Part 1: Motivation letter Grades are very important but certainly not the only aspect to be considered. Therefore, we would like to know more about your motivation for applying to Marketing and Consumer Research. Why are you interested in studying at m.core and why should you be considered for one of the 45 available spots? In this motivation letter, you also have the opportunity to add further information that you think might be relevant, such as professional experience as well as your personal interests. It is beneficial if you can prove this, e.g., with certificates, etc. The motivation letter should answer the following questions: Why did you decide for the SBWL? What qualifies you for the SBWL? How did you achieve these qualifications?
Part 2: Reflection task: Your individual reflection on a current topic in marketing and consumer research This short reflection directly relates to current topics that we will work on in the specialization. You can show your approach on elaborating and reflecting on relevant topics. It is very brief, about 300 words. An example what the task could look like: AI is currently all over the media, especially consumer applications such as ChatGPT. What do you think about this new emerging topic? From a consumers’ perspective? Regarding its role in marketing? In your answer you can, e.g., relate to examples you came across, reflect on them, state pros and cons from your individual perspective. Please cite any sources you have used.
Part 3: Success in your previous courses We will evaluate this based on your transcript of records. |
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| Leistung(en) für eine Beurteilung: | ||
All students who want to study our specialization need to apply through the procedure “admission to the SBWL Marketing and Consumer Research”. The best 45 students will be accepted into the SBWL Marketing and Consumer Research and are entitled to take part in further courses. Course 1 must be completed in the same semester. |
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| Teilnahmevoraussetzung(en): | ||
Admission to our SBWL is only possible for students who meet all requirements. A conditional registration and participation is therefore not possible! |
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