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Nr. LV-Typ(en) LV-Titel
5431 PI Digital Transformation Blended-Modus
Anmeldung über LPIS
vom 02.02.2024 14:00 bis 12.02.2024 23:59
Abmeldung über LPIS
vom 02.02.2024 14:00 bis 15.03.2024 23:59

LV-Leiter/in Dr. Georg Reischauer
Planpunkte Master Digital Transformation
Semesterstunden 2
Unterrichtssprache Englisch

Termine
Mo, 15.04.2024 13:30-17:00 Uhr K D2.0.374 (Lageplan)
Di, 16.04.2024 14:00-17:30 Uhr TC.4.17 (Lageplan)
Di, 23.04.2024 12:00-14:30 Uhr K TC.5.18 (Lageplan)
Di, 07.05.2024 12:00-14:30 Uhr Online-Einheit
Do, 16.05.2024 17:00-19:30 Uhr Online-Einheit
Di, 28.05.2024 12:00-14:30 Uhr Online-Einheit
Di, 11.06.2024 12:00-15:30 Uhr EA.5.044 (Lageplan)
Di, 11.06.2024 17:00-19:00 Uhr LC.0.004 Galerie (Lageplan)
Termindownload (ical) | Termine abonnieren

Weitere Informationen https://learn.wu.ac.at/vvz/24s/5431

Kontakt:
georg.reischauer@wu.ac.at
Inhalte der LV:

COURSE SCOPE: This course introduces students to digital transformation – an organizational change triggered and shaped by digital technologies – from the strategic leadership perspective of incumbents. The course consists of two parts.

In the knowledge part, students will become familiar with key aspects and strategic consequences of digital technologies and phenomena based on these technologies, including artificial intelligence (AI), industry platforms, information platforms, marketplaces, online communities and crowds, and smart products. In addition, students get to know how to choose digital strategies and navigate digital transformation projects.

In the application part that focuses on The digital future of grocery retail, students will work in teams to conduct analyses together with REWE Group - Austria's leading local supplier - on the following topics:

  • Optimizing the supply chain through AI

  • Automated warehouse and inventory management

  • AI-powered marketing strategy

  • AI-supported content creation

  • Dynamic pricing

  • Digitally enhanced attractiveness of the physical POS (Point Of Sale)

COURSE ORGANIZATION & MANDATORY SUBMISSIONS BEFORE COURSE START: Teams will be compiled by the instructor based on student competencies and interests. To that end, each student who is registered to this course has to 1) submit her/its/his CV (no formal requirements) as PDF file via e-mail to the lecturer and 2) fill out a form (E-Mail to registered students follows). Teams will be announced in the first session.
Lernergebnisse (Learning Outcomes):

Understand key digital technologies and digital technology-based phenomena as well as their strategic implications

Understand the scope of digital transformations and navigate digital transformation projects

Know how to conduct focused analyses as part of digital transformation projects

Be able to successfully work in teams and interact with high-profile stakeholders in a dynamic hybrid environment
Regelung zur Anwesenheit:
  • 15.4: Mandatory attendance everyone 50% of time
  • 16.4: Mandatory attendance everyone 50% of time
  • 23.4: Mandatory attendance everyone 100% of time
  • Classes 7.5, 16.5, 28.5: Mandatory attendance for at 2/3 of a team  - teams have to take care that information is circulated within the overall team
  • 11.6 12-15:30: Mandatory attendance everyone 100% of time
  • 11.6 17-19: Mandatory attendance everyone 100% of time
Lehr-/Lerndesign:

Interactive theory inputs
In-class discussions (random buzz groups)
In-class teamwork
Outside-class hybrid teamwork
Team coaching
Leistung(en) für eine Beurteilung:

There are 3 assessment elements:

20% Platform analysis (Group Assessment)

60% Partner analysis (Group Assessment)

20% Final presentation (Group Assessment)

 

Each element is graded from 1 (excellent) to 5 (insufficient). Each element needs to be at least graded with 4 (sufficient) to pass the course
Zuletzt bearbeitet: 11.03.2024 09:48
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