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No. Type(s) Class Title
5140 AG ExInt IV: Dialogue between Theory and Practice (Group I) Blended-Modus
Registration via LPIS
from 2024-02-19 15:00 to 2024-02-26 23:59
De-registration via LPIS
from 2024-02-19 15:00 to 2024-03-03 23:59

Instructor(s) Dr. Arne Floh
Subject(s) Master Programs Dialogue between Theory and Practice
Credit hours 2
Language of instruction English

Detailed schedule
Wed, 2024-03-06 09:00-12:00 K D1.1.078 (Map)
Wed, 2024-03-20 09:00-12:00 D1.1.078 (Map)
Wed, 2024-04-17 09:00-12:00 D1.1.078 (Map)
Wed, 2024-05-08 09:00-12:00 D1.1.078 (Map)
Wed, 2024-05-22 09:00-12:00 D1.1.078 (Map)
Wed, 2024-06-05 09:00-12:00 D1.1.078 (Map)
Wed, 2024-06-12 09:00-12:00 D1.1.078 (Map)
Wed, 2024-06-19 17:00-20:00 LC.0.200 Ceremonial hall 2 (Map)
Download schedule (ical) | Subscribe schedule

Further information https://learn.wu.ac.at/vvz/24s/5140

Contact details:
arne.floh@wu.ac.at
Contents:

The course consists of the following parts:

  • Part 1: Creation of a marketing concept in the context of a planned internationalization of an Austrian company
  • Part 2: Internal presentation of all marketing concepts
  • Part 3: Final event: Presentation of the best marketing concept
Learning Outcomes:

After completing the course, students can, against the background of a practical case

  •     reflect on the business context of internationalization;
  •     develop a strategic marketing plan for internationalization;
  •     apply marketing instruments to decision-making situations regarding internationalization;
  •     make and justify decisions in groups for decision-making situations and
  •     critically reflect on their own marketing plan and the process of creating it
Attendance requirements:

Attendance is compulsory for the kick-off, the internal presentation and the final event. Of the remaining units, a maximum of 2 units may be missed. Compensatory work must be completed for missed units.

The kick-off event, the internal interim presentation and the final event take place in person. The coaching sessions are held online.
Teaching/learning method(s):
  • Creation of a marketing plan
  • Discussion and decision-making in small groups
  • Presentation and discussion of the marketing plans
  • Presentation and discussion of selected master's theses
Assessment:

This course is not an examination-based course. Students receive the assessment "participated" or "did not participate". For an overall assessment of "participated in the course", the following achievements are expected from the students:

  •     Creation of an international marketing plan
  •     Internal presentation of the marketing concepts
  •     Participation in the final event
Prerequisites:

Admission to the ExInt Master's program
Last edited: 2024-02-19 10:32
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