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Pfad: VVZ SoSe 2024 > Verzeichnis der LV gegliedert nach Instituten und Abteilungen

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Nr. LV-Typ(en) LV-Titel
4618 PI Elective - External Growth and Strategic Alliances Präsenz-Modus
Anmeldung über LPIS
vom 01.02.2024 16:00 bis 29.02.2024 23:59
Abmeldung über LPIS
vom 01.02.2024 16:00 bis 16.04.2024 23:59

LV-Leiter/in Univ.Prof. Dr. Werner H. Hoffmann, Sebastian Priestersberger, MSc (WU)
Planpunkte Master Wahlfach - Advanced Strategic Management
Semesterstunden 2
Unterrichtssprache Englisch

Termine
Fr, 19.04.2024 09:00-13:00 Uhr D5.1.004 (Lageplan)
Mi, 24.04.2024 14:00-18:00 Uhr D5.1.004 (Lageplan)
Fr, 26.04.2024 14:00-18:00 Uhr D5.1.004 (Lageplan)
Sa, 27.04.2024 09:00-13:00 Uhr D5.1.004 (Lageplan)
Do, 02.05.2024 09:00-13:00 Uhr D5.1.004 (Lageplan)
Termindownload (ical) | Termine abonnieren

Weitere Informationen https://learn.wu.ac.at/vvz/24s/4618

Kontakt:
sebastian.priestersberger@wu.ac.at
Inhalte der LV:
Strategic alliances represent an increasingly integral component of corporate strategy. Both small and large companies have moved away from the traditional stand-alone approach, with arms-length arrangements to other organizations, to a more tightly coupled structure involving alliances with suppliers, buyers and even competitors (e.g the joint venture between Daimler and BMW). This trend has led many observers to argue that alliance proliferation signals the onset of network capitalism and emergence of the network structure as the dominant organizing form. With these changes have come a host of strategic and managerial challenges not found in other organizational forms. Especially, the successful management and configuration of whole alliances portfolios and the development of alliance portfolio management capability are crucial challenges for inter-connected firms.  
 
Topics that we will cover in this course:
  • when to use an alliance
  • formation of an alliance
    • how to select a partner
    • how to select the best structure
    • which contract design to choose
  • governance mechanisms
  • knowledge and learning in alliances
  • alliance performance and termination
  • ecosystems and coopetition to enhance corporate performance
 
Lernergebnisse (Learning Outcomes):

The purpose of this course is to examine and expand upon the current understanding of the challenges of developing and managing strategic alliances. Reflecting the breadth of the novel features of the structure, the course will draw from both strategic management and organizational behavioral disciplines. To order the discussion, we will take a process view in addressing why and then how to use a strategic alliance. 

 

After completing this class students will be able to:

  • define strategic alliances, and explain why they are important corporate strategy vehicles and why firms would enter into them.
  • understand the differences between M&As and strategic alliances and evaluate under which conditions each vehicle is to be preferred.  
  • describe various governance meachnism types and elaborate on their pro and cons.
  • understand what the term "alliance management" implies and explain how an alliance management capability can lead to a competitive advantage.
  • understand what ecosystems with regard to strategic alliances are and how coopetition can enhance corporate performance.
Regelung zur Anwesenheit:

In order to successfully pass this course, your absence is limited to 20 % of our appointments.

Please note that all sessions are planned to be held on campus. However, some sessions may be held in a synchronous online mode, in case the situation requires this change.

Lehr-/Lerndesign:

The course will combine various learning methods to deliver the different topics to the students:

  • lectures
  • guest lectures (Jeff Reuer from the University of Colorado, USA)
  • open class discussions
  • student presentations in class
  • case studies
  • readings

 

Leistung(en) für eine Beurteilung:

The final grade of the course consists of:

  • 35% Group assignment
  • 60% Individual participation in case discussions
  • 5% Group peer review
Zuletzt bearbeitet: 02.05.2024 07:54

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