Nr. | LV-Typ(en) | LV-Titel | |
4560 | PI | Global Business Planning "B"
Anmeldung über LPIS vom 15.02.2024 14:00 bis 25.02.2024 23:59 Abmeldung über LPIS vom 15.02.2024 14:00 bis 03.03.2024 23:59 |
LV-Leiter/in | ao.Univ.Prof. Dr. Elfriede Penz, Mag. Matthias Heilbrunner |
Planpunkte Bachelor | SBWL Kurs V - International Marketing Management Course V - International Marketing Management Kurs V - International Marketing Management |
Semesterstunden | 2 |
Unterrichtssprache | Englisch |
Termine | ||||
Mi, | 06.03.2024 | 09:00-13:30 Uhr | Online-Einheit | |
Mi, | 20.03.2024 | 09:00-13:30 Uhr | Online-Einheit | |
Mi, | 10.04.2024 | 09:00-12:00 Uhr | Online-Einheit | |
Mi, | 24.04.2024 | 09:00-12:00 Uhr | Online-Einheit | |
Mi, | 15.05.2024 | 09:00-12:00 Uhr | Online-Einheit | |
Mi, | 12.06.2024 | 09:00-13:30 Uhr | Online-Einheit | |
Termindownload (ical) | Termine abonnieren |
Weitere Informationen | https://learn.wu.ac.at/vvz/24s/4560 |
Kontakt: | ||
elfriede.penz@wu.ac.at | ||
Inhalte der LV: | ||
Global Business Planning is the final Seminar in the specialization International Marketing Management. The goal is to translate market entry strategy theory into appropriate strategies and reflect and assess critically decision and marketing strategies. The course GBP will run as online course. This means that you can participate in the course from outside the WU Campus and of course from abroad during your exchange term or internship. A very important tool is CANVAS where you will find all the information regarding the course and all the material you need (articles, useful links, etc.). |
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Lernergebnisse (Learning Outcomes): | ||
These days more and more companies are operating worldwide. They have foreign subsidiaries and / or sales offices and are collaborating with other firms internationally. Due to large distances and the high costs of face-to-face meetings managers have to collaborate in virtual teams more often. As a result future international managers should command marketing know-how, be prepared and trained to work in international contexts and be able to work in virtual teams.
The major objectives and learning outcomes of this course are:
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Regelung zur Anwesenheit: | ||
The attendance at the first session and the final presentation-session (last session) is mandatory. Overall there is a mandatory attendance rate of 80%. |
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Lehr-/Lerndesign: | ||
The sessions involve a mixture of lectures, presentations, discussions and self-study sessions. Attendance and participation in class and online forum discussions will be critical to the success of the course. In order to support your work on the seminar paper, you will have plenty of opportunities to get feedback from your instructor during the individual coaching sessions. Furthermore, students learn to use a number of communication tools such as video conferencing, forum and chat discussion etc. |
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Leistung(en) für eine Beurteilung: | ||
Individual part: Participation in Class - 15%
Post in the Forum at CANVAS - 15%
Peer Review - 15%
Group work: Market Entry Project - 55%
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Teilnahmevoraussetzung(en): | ||
You can participate in the seminar when you have passed the two courses “SBWL Kurs I (Grundkurs) - Internationales Management und Marketing - Foundations” AND “SBWL Kurs II - Internationales Management - Marketing Applications in GMM”. GBP takes place online. The attendance at the first session and the final presentation-session (penultimate session) is mandatory. Overall there is a mandatory attendance rate of 80%. Important! If you plan to participate in this seminar from abroad please get in contact with the instructor. |
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