Innovating products and business models is an increasingly critical activity in most firms. Often, it determines the long-term success of a firm. This project-based class takes you through the steps of building a successful product and finding a viable business model. You experience the entire innovation process from analyzing business opportunities, generating ideas, assessing product-market fit, validating your idea, prototyping, to pitching your solution to experts and industry partners.

The highlight of the course is your participation in the InnoDays challenge in which you conceive, design and prototype a new product or service. The InnoDays take place from 5 - 7 June. For further information: https://www.innodays.org/spring2024

In the first part of the course, you will learn theories and practical tools necessary to succeed at the InnoDays. In the second part of the course, you will work on your ideas and prepare for the event. Please note that your participation in the InnoDays is mandatory to pass the course. 

The course helps passionate and entrepreneurial students learn the best techniques to develop new products. Your goal is to build a minimum viable product that will attract customers. Whether you want to launch your own business or explore a bold new concept within an existing company, you will learn how to embrace entrepreneurship and put your idea into practice.

You need to attend at least 80% of class times in order to pass the course. Full participation during the InnoDays event is mandatory (no exceptions can be made). If you are unable to attend the InnoDays due to illness or any other circumstance that is beyond your control, please contact the lecturers in advance. 

Students can reach max. 100 pts (100%). The grading components are as follows:

Theory (study phase)

• 20% Theory quiz

Project work (plan, act and reflect phase)

• 20% Idea pitch video
• 40% Project work during the InnoDays and pitch deck
• 20% Reflection paper

The grading scheme:  90 pts or more: 1 (excellent), 80 pts or more: 2 (good), 70 pts or more: 3 (satisfactory), 60 pts or more: 4 (sufficient), 59.5 pts or below: 5 (fail).