This course will cover the different facets of consumer behavior, including the psychological foundation of consumption decisions, the processes of decision making and the embeddedness of human beings in different contexts, including social influences.

Participation will be evaluated multiple times in each session (see assessment section). 

Students are allowed to miss up to 20% of the course time in justified cases and are expected to communicate all necessary absences such as due to illness in advance.

There will be a final examination worth 35 points, graded homework worth 30 points, an in-class group presentation worth 25 points, and participation worth 10 points (active participation will be evaluated multiple times in each session).

In order to successfully complete the course, students need at least 60 points (60%).

The following grading scheme will be applied to the course:

0 - 59 Points:   nicht genügend (grade 'F')

60 - 69 Points: genügend (grade 'D')

70 - 79 Points: befriedigend (grade 'C')

80 - 89 Points: gut (grade 'B')

90 - 100 Points: sehr gut (grade 'A')