At WU (Wirtschaftsuniversität Wien) this week, Sebastian Prohaska from ithelps agency gave a talk titled "SEO Basics - How to Win in 2024."

Sebastian began by explaining how Google ads and SEO work together. Offering practical guidance, he elucidated methods for discovering keywords for both Google ads and SEO, along with tools for evaluating titles effectively.

Sebastian discussed how Google ranks pages, emphasizing the importance of using SEO correctly. Demonstrating examples from his agency, Sebastian showed how to create a keyword map.

In a strategic finale, he underscored the evolving landscape of SEO, particularly its intersection with AI in 2024. Sebastian introduced new Google's algorithms, EEAT, designed to prioritize authorship credibility over content quality, thereby augmenting SEO performance.

A big thanks to Sebastian for sharing his knowledge with us!