ao. Univ. Prof. Mag. Dr. Elfriede PENZ, MAS, Eur. Ph.D.

Address:




Phone:

Fax:

E-Mail:

Office:

Office hours:

Administrative duties:

Wirtschaftsuniversität Wien
International Marketing Management
Augasse 2-6
A-1090 Vienna

+43-1-31336-5102

+43-1-31336-90 5102

elfriede.penz@wu.ac.at


UZA1, Section B, 3rd floor

by arrangement


Academic Advisor for Student Exchange Relationships with

 Elfriede Penz

Academic Career

2007

Habilitation
(equivalent of Associate Professor)

WU Vienna University of Economics and Business,
Austria

2005

Visiting Scholar

University of Lancaster, Management School, Department of Marketing,
United Kingdom

2001

Certified Cultural Manager
(2 year postgraduate course „Cultural Management“) 

Vienna University of Music and Performing Arts,
Austria

1997 – 2001

European Ph.D. on Social Representations and Communication (http://www.europhd.psi.uniroma1.it)

1996 – 1999

Ph.D. in Psychology
Dissertation: „Social Representations of Means of Payment“

University of Vienna, Department for Economic Psychology,
Austria

1995

„International Research Program on Social Representations“

Sapienza - Università di Roma, Faculty of Psychology,
Italy

1990 – 1996

Magister (Master) in Psychology
Master Thesis: „Austria and the European Union: Integration or Conflict? Social Representations and Identities of Young Austrians“

University of Vienna, Department for Economic Psychology,
Austria

Research Interest

Consumer Behavior & Psychology

  • Counterfeits

    COUNTER is a European research project exploring the consumption of counterfeit and pirated leisure goods. Funded by the European Commission’s Framework 7 programme, the COUNTER research project is designed to collect data, generate knowledge and disseminate findings on the European landscape for the consumption of counterfeit consumer goods [more]

Publications

Teaching & Training

WU Vienna University of Economics and Business

  • Global Consumer Behaviour (English) - 2001- present

  • Virtual Seminar (English, virtual) - beginning 2009

  • SE/PS Business Planning (English) - summer term 2000, in cooperation with a consulting firm

  • Seminar: Managing Growth in Financial Services (English) - winter term 2001/02, in cooperation with an international consulting firm

  • Seminar: Case Study „Plénitude“ (German) - summer term 2001, in cooperation with L’Oréal

Visiting Lectureships
  • University of Manchester - Manchester Business School (UK)2003 - present as Visiting Lecturer (MSc-Programme: Research Methodology, English)
  • Lund University - School of Economics and Management (SE)2010 - as Visiting Lecturer (NVivo Training, English)
  • Aston University (UK)2005 as Visiting Lecturer (International Marketing, German)
  • University of Economics, Prague (CZ)2005 as Visiting Lecturer (International Marketing, English)
  • University of Ljubljana (SI)
    March 2003 as Visiting Lecturer (Consumer Behaviour, English)
  • University of Vienna (AT)
    Lecturer in Economic Psychology „Psychological Aspects in Marketing“ (German, 2000 - 200)
Summer Programmes
  • International Summer - University Kiev (UA)
    2002, 2003, „International Marketing“ (German)
  • International Summer - University Vienna (AT)2001 - present, „International Marketing“ (English)2001, „Marketing“ (German)

Awards

  • WU-Best Paper Award der Stadt Wien 2009
  • Best Poster Award at the EIBA, Talinn, Estland, 2008
  • Award for Innovative Teaching at WU (Virtual Seminar), 2008
  • Outstanding Paper in Marketing awarded by Emerald LiteratiNetwork, 2005 (Qualitative Marketing Research: An International Journal; Vol 8, Iss 1, 2005)
  • Best Paper Award at AIB/UK, Manchester, 2006
  • Erste Bank Preis für Zentraleuropaforschung (CEE), 2004
  • Winner of the Special Session Award for the Global & Societal Issues Track, AMA Winter Educators' Conference, Houston, USA, 2002

Training

  • since 2010 independent Trainer at QSR International [details]

Memberships

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)
  • International Association for Research in Economic Psychology (IAREP)
  • Academy of International Business (AIB)
  • Association of Consumer Research (ACR)