Marketing Research Seminar Series

Ort: Wirtschaftsuniversität Wien AD.0.090 am 21. März 2019 Startet um 13:00 Endet um 15:00

Veranstalter Department Marketing

The Power of Social Norms Combined With Financial Incentives

It is widely recognized that making social norms salient can be effective in influencing behavior. But why do social norms sometimes backfire? And what happens when social norms are combined with financial incentives?

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