Vorlesen

‘Empty’ texts or the backbone of professional practice? Value-texts from public authorities in Sweden

Wirtschaftsuniversität Wien, Departments 2 D2 2.22818:15 - 19:45

Art Vortrag/Diskussion
SpracheEnglisch
Vortragende/rProf. Anders Björkvall (Örebro University) and Prof. Catharina Nyström-Höög (Dalarna University) Sweden
Veranstalter Institut für Slawische Sprachen mit dem Institut für Englische Wirtschaftskommunikation
Kontakt katharina.klingseis@wu.ac.at

The presen­ta­tion will revolve around two themes. The first one has to do with the concept of critical as in Critical Discourse Analysis (e.g. Fair­clough, 1993) andCritical Genre Analysis (Bhatia, 2015, 2017): our initial data of 230 ‘plat­form of values’ texts from 2016 , repre­sen­ting 154 diffe­rent Swedish public autho­ri­ties invited to a CDA/CGA inspired approach centring on ‘soft’ power and hege­monic control (cf. Mulderrig, 2011). However, tworecently gathered sets of data – a focus group with senior HR offi­cers and a quan­ti­ta­tive survey to civil servants – point in a parti­ally diffe­rent direc­tion: control is down­played in favour of ‘ethical’ aspects, collec­tive goalachie­ve­ment, and ongoing dialo­gues. How does this affect our critical approach to ‘plat­form of values’ texts and prac­tices?



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