For two weeks a group of international bachelor students, from WU’s and IMC’s international partner institutions, as well as regular WU and IMC students, will jointly attend this intensive short program and work together on a real-world marketing project. By applying theoretical concepts in a group project, students will have the opportunity to learn how effective marketing tools support marketing decisions.
The academic program will be taught by a team of lecturers from WU and IMC.
Students are expected to efficiently coordinate with their fellow students and to actively contribute to the project work for the program duration.
The program also includes an enrichment program with the aim of offering both a high quality academic and intercultural experience for the participants.
6 ECTS credits will be awarded for successful program completion.
The Marketing Spring Program includes social and cultural activities to give visiting students a taste of Austrian and European culture and provide opportunities for networking and socializing. Activities range from a city tour to a wine tavern visit (Heuriger), as well as to social events, such as a welcome and a farewell reception and an international cultural evening.
We plan to offer the Marketing Spring Program on-site in Austria, on WU’s and IMC’s Campuses in Vienna and Krems, of course in compliance with all necessary health precautions. We will update our website regularly and keep partner universities and nominated students informed.