Marketing Spring Program
As of today, the Marketing Spring Program is planned to take place on campus at WU and IMC Krems. Please be assured that the program will be held in accordance to the public health requirements and regulations implemented by WU and IMC Krems.
(last update: January 12, 2022)
The Marketing Spring Program will take place from May 16 until May 27, 2022, and builds on the faculty's expertise of WU Vienna and IMC University of Applied Sciences Krems. For two weeks a group of international bachelor students, from WU, IMC and their international partner institutions, will jointly attend this intensive short program and work together on a real-world marketing project.
For two weeks a group of international bachelor students, from WU’s and IMC’s international partner institutions, as well as regular WU and IMC students, will jointly attend this intensive short program and work together on a real-world marketing project. By applying theoretical concepts in a group project, students will have the opportunity to learn how effective marketing tools support marketing decisions.
The academic program will be taught by a team of lecturers from WU and IMC.
Students are expected to efficiently coordinate with their fellow students and to actively contribute to the project work for the program duration.
The program also includes an extracurricular program with the aim of offering both a high quality academic and intercultural experience for the participants. The extracurricular program will be offered online to the possible extent.
6 ECTS credits will be awarded for successful program completion.
A preliminary version of the course outline can be accessed here.
The Marketing Spring Program includes social and cultural activities to give visiting students a taste of Austrian and European culture and provide opportunities for networking and socializing.