SAVE THE DATE: 2. ExInt Cercle WS 19/20: You don´t have to be German to be a hidden Champion
Im Rahmen unserer Veranstaltungsreihe ExInt Cercle und in Kooperation mit dem ExInt-Studierendenclub wurde folgender Vortrag organisiert:
Thema: „You don´t have to be German to be a hidden Champion“
Vortragende: Frau Mag. Bettina McDermott, MAM Babyartikel GmbH
Termin: DI, 03.12.2019, 15:00-16:30 Uhr
Ort: TC.5.03 Hörsaal
We are delighted to welcome Bettina McDermott as our ExInt Cercle speaker. As an accomplished international expert in marketing and sales, she is going to talk about the challenges “hidden champions” face in today’ s demanding and increasingly transparent world of Fast Moving Consumer Goods (FMCG). MAM´s answer to growing consumer expectations, the trade channels´need for competitive pricing, legal and regulatory complexity and the fast paced e-commerce world lies in the unchangeable genetic code of the brand, the most efficient use of our brand strength and our international work force and a relentless commitment to innovation and safety.
Last but not least, examples from daily business in a multinational company will additionally highlight the ongoing challenge of decisions for or against standardization or adaptation of MAM products and brands worldwide.