Das war der 1. ExInt Cercle im WS 2018/19: Targeting at its best by STRABAG
Its been such an honor to have invited Herbert Krutina, Member of the Board and Head of business Unit “Building Construction, Civil Engineering, Environmental Technology in Southeast Europe” at STRABAG, and Dina Pavelic to our University.
Herbert Krutina revealed some secrets about company’s internationalization decisions and its very special market entry form in SEE in particular, the peculiarities of public private partnerships projects in the field of renewable energy and whether B2G was the only option or just a preferable one, in order to be able to stay and finally to succeed in the mentioned region and field.
Furthermore, the participants of international marketing course, held by Viktoriya Zipper, PhD, got a chance to hear out all the ins and outs of targeting the governments from the marketing point of view, as well as how to ensure, that the government pays a competitive price and even more, how to deal with bureaucracy and try to avoid the corruption in this very competitive area.