Seitlicher Blick auf das D2 Gebäude.

Bachelor Thesis @ SMT

Who can write a bachelor thesis with us?

  • Students of the Marketing SBWLs*

  • Students of other SBWLs

  • Students of the BBE Program

*Priority is given to the students of the SBWL “Service and Digital Marketing”

We offer the opportunity to write a thesis to every student with a specialization (SBWL) in marketing and to students of the Bachelor program in Business and Economics (BBE) program. However, because of our expertise, research and teaching interest in specific topics as well as to ensure adequate supervision it is preferable if the students are enrolled in the Service and Digital Marketing SBWL. Other students are welcome if they provide good reasons (e.g., a quantitative research methods background, interest in service marketing, job relevance, …) to write their thesis with us despite being enrolled in different programs.

Please note that due to the high number of applications, with demand exceeding our capacity, we cannot guarantee thesis supervision and we need to reserve the right to select students based on relevant selection criteria, such as grades in relevant courses, prior relevant research and/or practical experience, as well as the degree of fit with the requirements for a given topic. Because of this, we prioritize students successfully passing our SBWL, ideally with excellent or good grades. We also expect students to be familiar with the general rules of writing a scientific paper as, for example, covered by the WU-course “Grundlagen des wissenschaftlichen Arbeitens” (GWA), ideally be taught by the marketing department.

Once accepted for supervision, you will have the opportunity to work on contemporary marketing topics with practical relevance. We have a strong empirical research tradition with a distinct focus on quantitative research methods and typically employ advanced management and marketing science methods to provide decision support for issues of managerial relevance. We seek timely topics to ensure practical relevance that would help our students in their future careers. We are involved in areas such as customer relationship management, service quality and customer satisfaction, e-services and tourism, and of course general marketing science methods. For more information please visit our research page. Our interdisciplinary team will be happy to provide you with help and guidance.

Thesis Roadmap

General Guidelines

Choosing your Topic and Supervisor

Writing the Proposal

Writing the Thesis

Thesis Submission and Grading

Links and Downloads

In case of any general questions, please contact