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Master Program in Marketing

The master program in marketing prepares students to enter the industry as marketing professionals or as consultants. The program features a series of multi-disciplinary core classes and electives with a maximum of 120 credits. Students who enroll in the master program in marketing take part in a marketing management program with a focus on marketing research and analytics. Core classes include consumer behavior and marketing research, management skills and decision making, marketing research and analytics, and marketing strategy and management. The program also features intermediate classes in which students can complete a capstone project, which they complete individually, or a double degree with the University Bocconi, in which they take individual classes.

Course offerings

The master program in marketing is delivered on campus and online, with the students finishing their coursework in a timely manner and usually within the study plan. The program usually consists of several 5-credit sessions and several 7.5-credit coursework. The master program in marketing offers a variety of campus and online options, and students ideally register for as many as five courses per semester.

Main subjects of the master program

The master of marketing degree includes a degree with emphasis on marketing research and analytics, but it also offers coursework in marketing strategy and management and related fields. Students can complete the degree with a variety of online and campus options. The marketing degree includes a minimum of 120 credits, including several coursework credits.

The master degree program is delivered at WU’s campus environment, and the main subjects of the master program are:

  • Consumer behaviour and marketing research

  • Marketing analytics and decision making courses

  • The master in marketing degree also includes a component in marketing research.

  • Marketing management for business

  • Marketing strategy and management

  • Product management, product development and a component in product design

  • Marketing management, strategy, planning and execution

  • The master of marketing degree program also includes a component in marketing policy and practice.

  • etc.

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Study opportunities

As part of a highly respected academic school of business and management with high accreditation, the master program in marketing puts emphasis on marketing research and analytics, marketing strategy and management, and related fields. Students should register for at least five courses per semester. Classes are delivered asynchronously, and students usually finish their courses in a timely manner.

The master program in marketing works to fill the gaps between academic and professional commitments by offering opportunities to study on a full-time basis. Students can register to complete the program in a timely manner. The master program in marketing is delivered asynchronously and starts as a full-time course, but students can finish their degree asynchronously. The master program in marketing ideally has five classes per semester.

Teamwork and collaboration are key skills for individuals who wish to enter the field of marketing. Students who work together as team members achieve a higher level of professionalisation than those who work alone. Students who take part in the master program in marketing frequently work on a team basis, taking turns working on the same project. Teams typically consist of one to six members, but students can also work together in individualised teams. The master program in marketing also features the opportunity to work in collaborative environments with students, allowing them to work together in an international context.

Students who have completed a diploma or equivalency degree can also complete their coursework asynchronously and possibly faster. Students who have completed university-level qualifications must also complete an accelerated program in marketing.

Master thesis supervision and current master thesis topics

Please follow this LINK in order to view the master thesis topics currently open for supervision, preferably in areas like marketing research and analytics, marketing strategy and management, CRM, etc.

Accreditation

The master of marketing degree at the WU University is triple accredited by EQUIS, AACSB (Association to Advance Collegiate Schools of Business), and AMBA.

Admission requirements

To be admitted to the master program in marketing, applicants must submit the following:

  • Official transcripts of relevant bachelor’s program: completed a minimum of 180 credits of coursework

  • Test scores of 500 or higher in GMAT, a GPA of 2.5 or lower & an academic letter of recommendation

  • Familiarity with English

  • Ability to demonstrate professional excellence

  • Further documents like CV, letter of motivation, etc.

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Accommodations

Accommodations are available for students of all ages. The master program in marketing has several types of accommodation options. These include:

  • An off-campus private apartment

  • Student dormitories

  • Further benefits like an on-campus shared parking facility, very good bus and metro systems

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Tuition rate

Students pay the same tuition rate as learners from other EU countries. Nonresidents from third countries do not pay the same rates as residents.