Students' Point

"Live as if you were to die tomorrow. Learn as if you were to live forever."
(Mahatma Gandhi)

If  YOU are a student ...

  • looking for a career in the leading industry world­wide,

  • seeking rese­ar­ch-d­riven course content that will pay off in the long run and is not yet much better known by prac­ti­tio­ners,

  • with an ambi­tion to acquire hard skills in analysis and deci­sion making you need not share with many other WU students and with the graduates from Applied Science Univer­si­ties (Fach­hoch­schulen),

  • willing to become an inno­vator and proble­m-­solver capable of life-­long learning and exploiting the results of marke­ting rese­arch published in the major inter­na­tional jour­nals, and

  • prepared to work hard and keep focused on your studies

… then WE'll leave no stone unturned to serve you achie­ving these goals.

OUR teaching approach:

... is rese­ar­ch-d­riven and acade­mi­cally rigo­rous; but we also train our students and help them in deve­lo­ping prac­tical transfer skills they need in today's compe­ti­tive busi­ness envi­ron­ments. This is achieved by using a rich blend of prac­tical and projec­t-­based active learning elements. In addi­tion, our faculty members draw upon their direct rela­tions to industry and real-world rese­arch activi­ties.

Our faculty is involved in the follo­wing teaching programs:

Some of our courses offered in our specia­liza­tion (SBWL) in Service and Digital Marke­ting are taught in English. The MSc Marke­ting is fully taught in English.