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Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc Univer­sity in Istanbul held a talk on diffe­ren­tial impacts of god and reli­gion on proso­cial consumer inten­tions as part of our Depart­ment’s Rese­arch Seminar Series. The presented rese­arch suggests that the two most preva­lent reli­gious constructs – God and reli­gion – diffe­ren­ti­ally impact cogni­tion and dona­tion beha­vior. Speci­fi­cally, the studies show that activating thoughts about God (vs. reli­gion) trig­gers a rela­tively more abstract (vs. concrete) thin­king. Conse­quently, consu­mers comply more with dona­tion requests that are abstractly (vs. concre­tely) framed or that involve higher (vs. lower) psycho­lo­gical distance when thoughts of God (vs. Reli­gion) are activated. Overall, this work signi­fi­cantly cont­ri­butes to our under­stan­ding of the role of reli­gion in consumer beha­vior by deve­lo­ping a cons­tru­al-­based model of the psycho­lo­gical impacts of reli­gion and God and offers valuable prac­tical impli­ca­tions that inform chari­table giving and non-­profit marke­ting. We thank Zeynep for her visit, and the inspi­ring talk and discus­sions.

For infor­ma­tion on the upco­ming guest spea­kers at the Rese­arch Seminar Series, please check the agenda.



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